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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

2014 Chevrolet C7 Corvette wastes no time zooming into Jay Leno's Garage

Where else would you expect the 2014 Chevrolet Corvette Stingray to show up first? Although this time it isn't exactly in Jay Leno's Garage, Leno instead playing an away game at Brown's Classic Auto in Scottsdale, Arizona. Nor does Leno drive the car, instead taking an 11-minute walkaround of the new American sports car with General Motors design head Ed Welburn, the same man who recently brought by a string of classic Corvettes to the talk show host's California compound.
It is, admittedly, a love-fest for the American sports car now featuring 450 horsepower and 450 pound-feet of torque, but one that also features admissions about previous Corvette seats like "they were kinda rough," and the explanation that labeling the coupe "Stingray" means not having to call it "the base Corvette." On top of that, Welburn also explains the proper application of the term "dashboard." You can watch it all in the video below.

Chevrolet To Oversee Restoring Sinkhole Corvettes

What Mother Earth devoured, Chevrolet plans to resurrect. The carmaker said Thursday it will oversee restoration of the classic cars swallowed by a huge sinkhole beneath the National Corvette Museum in Kentucky. General Motors Design in Warren, Mich., will manage the painstaking work to repair the eight prize vehicles, the automaker said Thursday. The cars were consumed when the earth opened up early Wednesday beneath a display area when the museum in Bowling Green, Ky., was closed. No injuries were reported. The museum was open Thursday except for the area where the sinkhole occurred. Mark Reuss, GM's head of global product development, said the damaged vehicles rank as "some of the most significant in automotive history." "There can only be one 1-millionth Corvette ever built," he said, referring to one of the damaged cars. "We want to ensure as many of the damaged cars are restored as possible so fans from around the world can enjoy them." Just how the cars will be pulled out of the ground remains to be seen, said museum executive director Wendell Strode. The local fire department estimated the hole is about 40 feet across and 25 to 30 feet deep. The hole opened beneath part of the museum's domed section. "We feel pretty confident that most of the cars can be extracted," Strode said Thursday. "And we hope and believe that with just a little bit of luck, that all eight cars can be extracted and be part of the restoration." Chevrolet spokesman Monte Doran said some of the cars look to be in good shape, while others are buried in rubble. "It will likely be several weeks until we can get the cars out and assessed," he said. The GM Design team has helped restore other historic cars, but the Corvette project looks to be its biggest, he said. "These Corvettes are part of our history, and they want them restored properly," Strode said. "We're thrilled they're doing this." The cars looked like toys as they plunged into the hole, piled in a heap amid dirt and concrete fragments. The museum owns six of the cars while two - a 1993 ZR-1 Spyder and a 2009 ZR1 Blue Devil - are on loan from General Motors. The other cars damaged were a 1962 black Corvette, a 1984 PPG Pace Car, a 1992 White 1 Millionth Corvette, a 1993 Ruby Red 40th Anniversary Corvette, a 2001 Mallett Hammer Z06 Corvette and a 2009 white 1.5 Millionth Corvette. Pictures of the sinkhole showed a collapsed section of floor with multiple cars visible inside the hole.