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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

GM natural gas-powered vans recalled due to possible leak

General Motors is recalling almost 3,200 of its compressed-natural-gas powered utility vans because of possible leaks. GM and the National Highway Traffic Safety Administration (NHTSA) released a notice last week saying that 3,196 Chevrolet Express and GMC Savana CNG vans are on recall, though no accidents have been reported due to the possible issue. The recall is specifically for vans for model years ranging from 2011 to 2014. The recall stems from a potential leak from the compressed natural gas high-pressure regulator, and such a leak could cause a fire or explosion. GM will replace the vehicles' high-pressure regulator in order to fix the problem, will do it free of charge and is instructing owners to contact Chevrolet or GMC customer service to arrange for the parts replacement. Utility vehicle makers like General Motors have pushed for fleet sales of CNG-powered vans and trucks for the past few years and have touted them for their cheaper refueling costs relative to standard gasoline, not to mention the fact that natural gas can be readily sourced from throughout North America (thanks, fracking). According to CNGPrices.com, compressed natural gas sells for about $2.22 a gallon, on average, while the AAA is pegging the average price of gas at $3.34 a gallon. NHTSA has posted information on the recall here. Featured Gallery News Source: NHTSA via Reuters Green Chevrolet GM GMC Natural Gas Vehicles CNG gmc savana

GM recalling 70k Chevy Malibus, Pontiac G6s over steering issue

A problem with the power steering system in the Chevy Malibu and Pontiac G6 has prompted General Motors and the National Highway Traffic Safety Administration to issue a recall for an estimated 69,633 vehicles. The issue revolves around the electric power steering assist, which could suddenly fail and increase the risk of a crash, especially at low speeds where the power steering is most helpful. The recall affects 2006-2007 Chevy Malibu sedans and Malibu Maxx wagons (specifically those manufactured between April 1, 2006, and June 30, 2006), as well as the Pontiac G6 (which was offered as a sedan, coupe or convertible) from the same model years and manufactured from April 18, 2006, to June 30, 2006. Owners of the affected units can expect to hear from the manufacturer with instructions to bring in their vehicles to their local dealers to have the torque sensors in the power steering system replaced. RECALL Subject : Sudden Loss of Electric Power Steering , 1 INVESTIGATION(S) Report Receipt Date: FEB 04, 2015 NHTSA Campaign Number: 15V064000 Component(s): STEERING Potential Number of Units Affected: 69,633 Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2006-2007 Chevrolet Malibu and Malibu Maxx vehicles manufactured April 1, 2006, to June 30, 2006, and 2006-2007 Pontiac G6 vehicles manufactured April 18, 2006, to June 30, 2006. In the affected vehicles, there may be a sudden loss of electric power steering (EPS) assist that could occur at any time while driving. CONSEQUENCE: If power steering assist is lost, greater driver effort would be required to steer the vehicle at low speeds, increasing the risk of a crash. REMEDY: GM will notify owners, and dealers will replace the torque sensor assembly, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Chevrolet customer service at 1-800-222-1020 or Pontiac customer service at 1-800-762-2737. GM's number for this recall is 14772. Note: This is an expansion of recall 14V-153 to cover additional vehicles built between April 1, 2006 and June 30, 2006. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.