2011 Chevrolet Hhr Lt on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Next Chevy Volt will be 2016 model and ride on new chassis

What do we know about the 2016 Chevy Volt? Well, for now, all we can do is try to put the puzzle together without the box. Thankfully, a new batch of pieces has arrived from a new report in Edmunds, which says that the 2016 model year will introduce the second generation of a car that hasn't been dramatically updated since it went on sale in 2010. The new Volt is getting an "evolutionary styling change" and will ride on a new front-drive platform that has been developed by General Motors. GM's Kevin Kelly told AutoblogGreen that he has "no comment on future products," but he did acknowledge that Chevrolet is working on a second-generation Volt, "but I can't say anything about timing." Everybody already knew that a next-gen Volt is coming, so that's not a surprise. What we don't know is any real concrete information on the car itself. The few tidbits of information we do have help define the outlines of the next version of Chevy's halo car, but they're not confirmed yet. For the record, they range from the eye-raising (a $10,000 price drop) to the logical (20 percent more electric range). We can't see the whole picture yet, but the pieces do point to the 2016 Volt, which would be released next year sometime, being a much bigger deal than the last update, when the Volt's range was increased by three electric miles thanks to a battery capacity increase of 16 kWh to 16.5.

Junkyard Gem: 2003 Chevrolet Tracker

When General Motors created the Geo brand to sell vehicles designed and — in some cases — built by Japanese partners, the first four models were introduced for the 1989 model year: the Metro (Suzuki Cultus), Prizm (Toyota Sprinter), Spectrum (Isuzu Gemini) and Tracker (Suzuki Sidekick). Geo got the axe in 1997, with the Metro, Prizm and Tracker becoming Chevrolets. Of those, the Tracker survived the longest, with U.S.-market sales continuing into 2004. Here's an example of a very late Tracker, found in a North Carolina car graveyard recently. The 1989-1997 first-generation Trackers were based on the Suzuki Sidekick, while the 1998-2004 Trackers had the Suzuki Vitaras (not to be confused with the much grander Grand Vitaras) as their siblings. Production of these trucks for the South American market (as the Chevrolet Vitara) continued in Ecuador all the way through 2014. The Tracker name has also gone onto some versions of the Chevrolet Trax around the world. This one is a base four-door hard top/rear-wheel-drive model, which had an MSRP of $17,330. That's about $29,789 in 2024 dollars. You'll find one in every car. You'll see. The engine is a Suzuki 2.0-liter straight-four rated at 127 horsepower and 134 pound-feet. A five-speed manual was base equipment, but very few American vehicle shoppers wanted three pedals by the middle 2000s. This truck has the Aisin four-speed automatic. We like it loud. It appears that someone associated with this truck graduated from Julius L. Chambers High School last year. In the United States, the Tracker was replaced by the Saturn Vue. If Tracker can handle (unspecified Middle Eastern country), it can survive the jungle back home. Siempre contigo.