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2015 Chevrolet Silverado Custom glitzes up volume model [UPDATE]

UPDATE: The original prices listed in Chevrolet's press release did include destination charging, despite not being specifically called out as such. We've edited the story to reflect this. The Chicago Auto Show's reputation as the home of special edition debuts grows stronger today, as Chevrolet is complementing the news that it'd unveil the Silverado Midnight Edtion and Colorado GearOn special editions in the Windy City with the debut of the Silverado Custom. And yes, it's different than the higher-spec Custom Sport that debuted just last month in Detroit. What's so custom about the Silverado Custom, you ask? Well, not a whole lot. The new truck is based on the popular Silverado LS Double Cab, and adds, among its most noteworthy features, a set of 20-inch, five-spoke wheels. From there, chrome is the order of the day, with shinier front and rear bumpers, mirror caps and door handles. The top portion of the front bumper, which is finished in black plastic on the standard LS, is matched to the body color on the Custom model. Standard LS interior features, like the 4.2-inch MyLink system with 4G LTE wireless internet, 40/20/40 cloth front seats, remain in place on the Custom, while it's a similar story with the powertrain. Choices below the sheetmetal will force buyers to choose between a 5.3-liter V8 or a standard 4.3-liter V6, and two- or four-wheel drive. Chevy is pricing a V8-equipped Silverado Custom 4x2 at $33,820 (including $1,195 in destination charges). Adding four-wheel drive brings the price up at $37,800, although as we said, selecting the 4.3-liter V6 will yield a more affordable Custom. Check out the full press release on the newest member of the Silverado clan, available below. 2015 Silverado Custom: Back to Basics, with Style $33,820 starting price for a well-equipped double-cab V-8 CHICAGO – Chevrolet takes aim at the heart of the pickup market with the Silverado Custom, which offers Chevy Truck capability and dependability in a stylish package, priced within reach of many truck customers. "The economic recovery has led to booming sales of high-end pickups like the Silverado High Country," said Sandor Piszar, marketing director for Chevy Trucks. "But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM isn't liable for punitive damages in ignition switch cases

NEW YORK — A federal appeals court said General Motors is not liable for punitive damages over accidents that occurred after its 2009 bankruptcy and involved vehicles it produced earlier, including vehicles with faulty ignition switches. The 2nd U.S. Circuit Court of Appeals in Manhattan said on Tuesday that the automaker did not agree to contractually assume liability for punitive damages as part of its federally-backed Chapter 11 reorganization. GM filed for bankruptcy in June 2009, and its best assets were transferred to a new Detroit-based company with the same name. The other assets and many liabilities stayed with "Old GM," which is also known as Motors Liquidation Co. Tuesday's 3-0 decision may help GM reduce its ultimate exposure in nationwide litigation over defective ignition switches in several Chevrolet, Pontiac and Saturn models. It is also a defeat for drivers involved in post-bankruptcy accidents, including those who collided with older GM vehicles driven by others, as well as their law firms. The ignition switch defect could cause engine stalls and keep airbags from deploying, and has been linked to 124 deaths. A lawyer for the drivers and their law firms did not immediately respond to requests for comment. GM had no comment. Circuit Judge Dennis Jacobs said GM's agreement to acquire assets "free and clear" of most liabilities excused it from punitive damages claims for Old GM's conduct. He also noted that the judge who oversaw the bankruptcy concluded that the new company could not be liable for claims that the "deeply insolvent" Old GM would never have paid. The decision upheld a May 2018 ruling by U.S. District Judge Jesse Furman in Manhattan, who oversees the ignition switch litigation. Drivers have sought a variety of damages in that litigation, including for declining resale values. GM has recalled more than 2.6 million vehicles since 2014 over ignition switch problems. It has also paid more than $2.6 billion in related penalties and settlements, including $900 million to settle a U.S. Department of Justice criminal case. The case is In re: Motors Liquidation Co, 2nd U.S. Circuit Court of Appeals, No. 18-1940. Government/Legal Chevrolet Pontiac Saturn Safety gm ignition switch