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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Recharge Wrap-up: Tesla P85D upgrades coming soon, lease a Chevy Volt for $149 a month

CarCharging has raised $6 million from shareholders and has restructured to save cash. The EV charging company plans to expand further in 2015 - with an eye toward achieving profitability - in part by investing in technology and "unlocking the value of our significant equipment inventory," says CarCharging CEO Michael D. Farkas. The group expects to reduce administrative costs by 40 percent, and has hired an interim Chief Financial Officer to help carry out its plans for growth. CarCharging raised the cash through offering convertible preferred stock to its shareholders, whom Farkas thanked "for their passion and patience." Read more in the press release below. Rydell Chevrolet in Los Angeles is offering Chevrolet Volt leases for $149 per month. In a video ad, Rydell offers the Volt for $169 a month with $3,390 due at signing, but another ad shows the offer at $149 a month with $3,550 down or $248 per month with $0 down. Rydell Chevrolet will ship the car anywhere in the lower 48 states. It also appears they offer cupcakes. See Rydell's video below, or read more at Inside EVs. Tesla will upgrade the Model S P85D with higher performance and top speed. The free update, which is due "in the next few months" according to a statement from Tesla, will raise the electronically limited top speed from 130 to 155 miles per hour. "Additionally, an over-the-air firmware upgrade to the power electronics will improve P85D performance at high speed above what anyone outside Tesla has experienced to date," Tesla says. The update will be available for the lifetime of the car, which includes subsequent owners. Read more at Green Car Reports. Car Charging Group Completes $6 Million Capital Raise Concurrently Enacts Restructuring Actions to Reduce Cash Burn MIAMI BEACH, Fla., Dec. 29, 2014 /PRNewswire/ -- Car Charging Group, Inc. (OTCQB: CCGI) ("CarCharging" or the "Company"), the largest owner, operator, and provider of electric vehicle (EV) charging services, today announced that it has closed an offering (the "Offering") and raised net proceeds of up to $6 million with current institutional shareholders. The Offering consisted of convertible preferred securities with a conversion price of $0.70 and warrants exercisable at $1.00. Proceeds will be used to: - Strengthen CarCharging's balance sheet; - Build on the past year's progress; and - Provide growth capital for expanding the Company's network.

GM wants to have 10 plug-in models in China in five years

Last we checked, General Motors was selling all of three plug-in vehicle models in its home country of the US, and is prepared to make the Chevrolet Bolt EV available on these shores later this year. So it's notable that the automaker is hatching plans to have at least 10 plug-in variants for sale in China within the next five years, according to Hybrid Cars. Which plug-ins are coming remains a mystery. GM started selling a hybrid version of the Buick LaCrosse in China this month. The strategy makes sense, as China is now the world's largest car market, and accounts for about a third of GM's annual revenue. The automaker, which operates in China under the SAIC-GM and SAIC-GM-Wuling joint ventures, sells cars there under the Chevrolet, Buick, Cadillac, and Boujun badges, and has been doing so for the better part of two decades. Most recently, GM started selling a hybrid version of the Buick LaCrosse in China this month. What we do know is that GM is building its Cadillac CT6 Plug-in Hybrid in China, with distribution to be split between China and the US. That model, which is scheduled to start sales by the end of the year, is being built overseas because of a combination of Chinese government support for new-energy vehicle technology through incentives and the fact that battery-pack maker LG Chem makes most of its cells in nearby South Korea. The plug-ins are part of a broader plan by General Motors to either introduce or substantially tweak about 60 models by the end of the decade. With such new models, GM looks to boost unit sales by as much as five percent a year for the next few years. As for the other nine plug-in models slated for China by 2021, the company is mum. GM spokesman Dan Flores declined to comment to AutoblogGreen. Related Video: Featured Gallery 2016 Cadillac CT6: First Drive View 32 Photos News Source: Hybrid Cars Green Cadillac Chevrolet GM Electric Hybrid PHEV