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CA Chevy dealer allegedly adds $50K 'market value adjustment' to 2015 Z06

It seems to happen with every eagerly anticipated new car – dealerships, recognizing that crushing demand far outstrips the initial limited supply of a new model, inflate the price via a so-called "market value adjustment." We've seen it in the past with a number of new models, and now it's happening again with one of the Detroit 3's hottest vehicles. A dealership in Roseville, CA, outside of Sacramento, has allegedly attached a staggering $49,995 market value adjustment to a 2015 Corvette Z06. We say allegedly because, despite the evidence uncovered by BoostAddict, John L. Sullivan Chevy's online inventory listing doesn't display the price premium of the Z06 in question, a (normally) $93,965 model with the top-end 3LZ trim. It's unclear if either of the dealer's other Z06s, both 3LZs, one of which is in transit, will receive similar price adjustments. Now, legally, Sullivan Chevy isn't doing anything wrong here. Dealerships are under no obligation to observe a manufacturer's suggested retail price, a point General Motors' spokesperson Ryndee Carney pointed out to Autoblog via email. "For the Corvette Z06, Chevrolet has established a Manufacturer's Suggested Retail Price we feel is right for the market. Actual transaction prices, however, are the province of the dealer," Carney said, adding that a dealer zone manager will be discussing the price hike with the dealership. While we also reached out to the dealership over both the market value adjustment and the price of the Z06 as it appears on the company's website, we've yet to hear back as of this writing. Should they reply to our inquiries, we'll be sure to update you. Until then, we'd like to hear what you think about this case. Is Sullivan Chevy simply pricing the cars as high as it thinks the market can bear, or is this a cash grab for an hotly anticipated product? Have your say in Comments.

Chevrolet Colorado ZR2 concept suggests a diesel off-road future

"It takes the Colorado to a whole new place." – Mark Reuss The Chevrolet Colorado looks set to gain a more capable off-road version, with the company previewing a potential design direction with a ruggedized concept Wednesday at the Los Angeles Auto Show. Called the Colorado ZR2, the concept brings back the name used on off-road-tuned S-10 and Blazer models in the 1990s and 2000s. The ZR2 has a track that's four inches wider than the Colorado Z71, which is currently the line's most capable off-roader. The ZR2 is fitted with a new grille, power-dome hood, custom wheel flares and off-road-style fascia that reduces overhang and has flip-out aluminum tow hooks. It's all slathered in an outdoorsy hue dubbed Cyprus Green. The are electronic locking front and rear differentials, skid plates and mono-tube coilover shock absorbers. It all rolls (or crawls) on 275/65R18 off-road tires wrapped around custom 18-inch aluminum wheels. There's also a spare tire assembly mounted in the bed, which has a spray-in liner and 48-inch lift jack should things go afoul on the trail. "It takes the Colorado to a whole new place," Mark Reuss, General Motors executive vice president of global product development, said at the reveal. Power comes from the 2.8-liter Duramax diesel engine making 181 horsepower and 369 pound-feet of torque. This engine will arrive later in the year in the production Colorado. While the ZR2 remains only a concept, it suggests a new path for the Colorado – one we hope Chevy decides to take. Chevrolet Introduces Colorado ZR2 Concept Aggressively styled, more capable and driven by new 2.8L Duramax diesel engine LOS ANGELES – Chevrolet today introduced the Colorado ZR2 concept – a vision of how Chevrolet could take the all-new midsize truck's off-road capability to the next level. It also showcases the new 2.8L Duramax diesel engine that will arrive in the Colorado lineup later next year. The aggressively styled concept builds on the capabilities of the production Colorado Z71 and advances the legacy of Chevrolet's previous ZR2 production models. "From the bold stance to the trail-ready special equipment, the Colorado ZR2 is all about the fun of driving where the pavement ends – and doing it in characteristic Chevy style," said Tony Johnson, Colorado marketing manager.

Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.