1976 Chevrolet El Camino Custom 400 Engine 4 Barrel V8 Rare on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Burt Reynolds' vehicles up for auction at Barrett-Jackson

Burt Reynolds' influence on car culture cannot be overstated. Be it "Smokey and the Bandit" or "Cannonball Run," his films inspired a generation of car enthusiasts. He died a few weeks back from cardiac arrest at age 82. This weekend, four vehicles from Reynolds' personal collection — three Pontiacs and a Chevy — will go up for auction at Barrett-Jackson in Las Vegas. It seems Reynolds had plans to sell the cars before he passed. He even filmed a short teaser for the auction and planned to attend the event himself. Three of the cars are Pontiac Trans Ams. Two are re-creations of the cars he drove in "Bandit" and the film "Hooper." Both are 1978 models. The third Trans Am is from 1984 and was used to promote Reynolds' USFL team, the Tampa Bay Bandits. The fourth vehicle is a 1978 Chevy R30 pickup truck. It's styled like the truck he drove in "Cannonball Run." None of the vehicles were actually used in the movies. But they were registered in his name, making them far more legitimate than some other movie-inspired clones. It's unclear how many Bandit Trans Ams Reynolds has owned over the years. Another car connected to him sold for $450,000 back in 2014. His death is sure to drive the price of these new cars even higher. Related Video: Image Credit: Barrett-Jackson Celebrities Chevrolet Pontiac Auctions Truck Coupe pontiac trans am burt reynolds

Chevy Bolt EV, Chrysler Pacifica, Honda Ridgeline take 2017 NACTOY prizes

Every year the 2017 North American International Auto Show kicks off with the North American Car of the Year Awards. We say "awards" after all those mentions of our home continent because it's not just cars. This year, in fact, the awards spread out to three separate honors: Car, Truck, and Utility. And without further ado, here are the winners. The 2017 Chevrolet Bolt EV is the Car of the Year, the Honda Ridgeline is the Truck of the Year, and the Chrysler Pacifica is the Utility of the Year. Honda's win is perhaps the biggest surprise, upsetting favorite the Ford F Super Duty for the win. The second-generation Ridgeline rides on a unibody platform and is offered in front- or all-wheel-drive, which is unconventional for a pickup. But the layout also offers a cargo bed with an in-floor trunk and solid fuel economy figures of 19 city, 26 highway in its most-efficient form. The Chevy Bolt EV, however, was probably the easiest winner to predict. Its 238-mile range and sub-$30,000 starting price after tax credits make it a breakthrough in the landscape of electric vehicles. With the Chrysler Pacifica available in a plug-in hybrid form, this year's award illustrates the industry's shift towards efficiency and electrification. And with Ford's recent announcement on future EVs, it might not be long will it be until we see a hybrid truck on the award stage as well.Related Video: