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GM reintroduces Tripower name in the worst way possible

The story of General Motors' use of the Tripower moniker begins way back in 1957, when Semon E. "Bunkie" Knudsen, then General Manager of GM's Pontiac division, directed his engineers to inject more performance into his brand's line of V8-powered automobiles. Fuel injection was an option, but hot rodders flocked instead to Tri-Power (marketed way back when with a hyphen), which grafted a trio of two-barrel Rochester carburetors onto a single intake manifold. A legend was born. And that legend was born of performance. At idle and when full power wasn't required, Pontiac's Tri-Power system used just the middle carburetor, which helped make the setup easier to tune. Depending on the year and model, either a vacuum system or a mechanical linkage opened up the two outer carbs, thereby switching from two barrels to six, and allowing the engine to take in more fuel and air. And it was an easy marketing win – six barrels is better than four barrels, right? Because performance! So, when news filtered in that GM has resurrected the Tripower name, those of us who grew up attending classic car shows and wrenching on old Pontiacs did a double-take. And then we all collectively sighed. Turns out that today's Tripower refers to a trio of fuel-saving measures that include cylinder deactivation, active thermal management, and intake valve lift control, according to Automotive News. And, at least for now, it applies to GM's line of fullsize trucks powered by a 2.7-liter turbocharged four-cylinder engine. We're all for saving fuel whenever possible. And we have zero say in how any automaker chooses to market its products and technologies. But, we'll offer our two cents anyway: Relaunching a storied name from the past is fine. Relaunching a storied name from the past while completely overlooking the reasons the name got famous in the first place is only going to irritate the people who remember the name in the first place. Couldn't they just call this new technology package something else? Related Video: News Source: Automotive NewsImage Credit: Getty Green Marketing/Advertising Chevrolet GM Pontiac Automotive History Truck chevrolet silverado

Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him loose upon some unsuspecting used car dealer. Hilarity ensues.
Except that this Pepsi Max commercial is so obviously staged, it can't help but feel like some ham-fisted marketing fail. From the strategically placed aftermarket cupholder mounted mid-dash for the hidden camera to the fact that the supposed dealer Camaro is displayed as a 2009 model (Hint: Chevrolet didn't make any), this clip is about as organic as a Twinkie. Still, we would never turn down a chance to watch Gordon thrash on a rental-spec coupe - only problem is, he probably didn't even do the driving himself. Check it out below.

Netflix to feature electric cars from GM and others in programming

LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed. Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable." Netflix productions also will include electric vehicles made by other automakers, the company said.   Marketing/Advertising TV/Movies Chevrolet GM GMC Hummer