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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

GM recalls full-size truck, SUVs and vans over faulty shifter mechanism

Twelve different General Motors vehicles from the 2013 model year, up to 54,686 units in total, are being recalled over two potential issues with their steering columns. The models in question, all full-size trucks, SUVs or vans, are the: Cadillac Escalade, Escalade ESV, Escalade EXT, Chevrolet Avalanche, Express, Silverado, Suburban, Tahoe, and GMC Savana, Sierra, Yukon and Yukon XL.
The affected vehicles were built with a fractured parking lock cable or "a malformed steering column lock actuator gear in the lock module assembly." As a consequence, they could shift out of park without the brake pedal being applied or with the key removed or in the off position.
A bulletin from the National Highway Traffic Safety Administration indicates that the recall should begin on January 17. GM will notify owners, at which time they can take their vehicles to their dealers for repair free of charge. Have a look at the bulletin below for more information.

Leaked GM document shows GMC Sierra I6 diesel is more powerful than F-150's

GM told us earlier this year that the 2019 GMC Sierra would be getting a 3.0-liter I6 diesel option, but it never mentioned power or fuel economy figures. Hold the phone though, because a leaked GM Canada document just showed up online that lists out the details we've been waiting for. Originally published by TFL Truck, the 3.0-liter oil-burner supposedly makes 282 horsepower and 450 pound-feet of torque. For those who are counting, that's more than the Ford F-150's 250 horsepower and 440 pound-feet from its 3.0-liter diesel. It soundly bests the 240 horsepower and 420 pound-feet of torque from Ram's 3.0-liter diesel as well. Fuel economy is another story, though. The promotional material states that it will get 28 mpg on the highway, which is 2 mpg short of the F-150's 30 mpg — mind you, it's only capable of that magical 30 mpg figure in rear-wheel drive form. There's another caveat here, too; these are numbers for Canada, so they're not exactly finalized EPA figures. However, we wouldn't expect drastic differences between the two when the American numbers come out. The leaked documents also state the diesel Sierra will be capable of towing 7,800 pounds. That number seems remarkably low when compared to the F-150, which can tow up to 11,400 pounds with its diesel. Extra power and torque would have us assume that GM could get even better numbers than Ford, so we're going to hold our final judgment for official word. A 10-speed automatic will do the shifting on the diesel, just like on the 6.2-liter V8. Since the Chevy Silverado is also expected to get this engine, we can assume the figures would be almost, if not identical, to those we see here. We recently drove the 2019 Sierra and Silverado without the diesel engines, so go check those reviews out if you'd like to know more of our thoughts on the redesigned GM trucks. Related video: