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GM files for Z71 Trail Boss trademark

Try as they might to keep their plans a secret, automakers have their hands tipped through a variety of methods – be they through loose lips, spy shots or patent and trademark applications. That's how we know, in this instance, that General Motors is working on (or at least considering) an off-road machine wearing the name Z71 Trail Boss – the name which our compatriots at AutoGuide.com tell us that GM has registered for use on light-duty trucks. Now if that alphanumeric designator sounds familiar, it should. GM has long used it to designate the off-road packages on many of its body-on-frame trucks from Chevy and GMC. These days you can order a Z71 package on the Chevy Colorado, Silverado, Tahoe and Suburban and on the GMC Canyon, Sierra and Yukon. The package typically includes components like a beefed-up suspension bits, high-capacity air cleaner and underbody protection plates. The Trail Boss designator would seem to suggest something further reaching than a suspension package, though. Just what it would entail we don't know; minds immediately start running toward Chevy or GMC going after the Ford F-150 Raptor, but we'll likely be looking at something closer to the Trailhawk packages Jeep offers on the likes of the Renegade and Cherokee. Featured Gallery 2015 Chevrolet Tahoe Z71 View 16 Photos News Source: AutoGuide.comImage Credit: Chevrolet Chevrolet GM GMC Truck SUV Off-Road Vehicles patent trademark

Chevy admits there's confusion over Bolt and Volt names

Offering the possibility of 200 miles of driving range and the potential for a price of about $30,000, the Chevrolet Bolt is an incredibly enticing vehicle, and it has an opportunity to be a big player in the EV world. However, the hatchback has been plagued by one problem since the moment it debuted – the name. Bolt sounds very similar to Volt, Chevy's extended-range plug-in, and they can be easy to confuse in a conversation. That's not the best quality to have when trying to get a new vehicle's name out there among customers, and General Motors North America president Alan Batey told the Detroit Free Press that the company is aware of the problem. While the EV is definitely going into production, the model might be wearing a different moniker when it hits showrooms. "We're still in the decision phase. It could go either way," Batey said to the Free Press. He indicated the automaker still has about a year before a final decision is necessary. The Bolt will be built at GM's Orion Assembly plant in Michigan and will likely go on sale around 2017. That will put the Chevy on the market at roughly the same time as the 200-mile Tesla Model 3. Batey didn't seem too concerned, though. "Unlike Tesla, we can spread the cost over a whole lineup," he said to the Free Press. The future doesn't look quite so bright for the Spark EV, though. Batey suggested that it might not last once the longer-range Bolt fills that niche in the lineup. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")