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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

Fewer than 1 in 3 Chevy dealers earn right to initially sell C7 Corvette

Looking to make the launch of the 2014 Corvette Stingray as efficient as possible, Chevrolet will be limiting the numbers of its dealers that can sell the all-new coupe and convertible. According to Automotive News, sales of the C7 Corvette will initially be limited to less than a third of Chevy's total dealership network when the 'Vette goes on sale this summer.
Only 900 dealers out of more than 3,000 locations nationwide will be allowed to sell the new Corvette at first, and the reason for this is so that there are no shortages at dealers that can actually get the cars sold. The article says that the 900 dealerships chosen represented 80 percent of total Corvette sales in 2012.
Some of the requirements dealers had to make to get initial allocation of Stingray sales include having sold at least four Corvettes in 2012 and having a Corvette Stingray specialist who will be required to have gone through a training session costing more than $2,000 per attendee. Once demand for the 2014 Corvette Stingray begins to subside - approximately six to nine months after it goes on sale - then allocation could open up to more dealers, but the report indicates this could happen following the 2014 model year.

2020 Chevy Corvette Stingray vs the world: How it compares on paper

The 2020 Chevy Corvette Stingray in its base form offers an astonishing amount of performance for the money. In fact, so impressive is the car's spec sheet that the Corvette kind of exists in two different competitive sets: one of cars priced similarly, and another with cars of similar performance and reputation. To get a feel for how it handles each of these segments, we've compiled specifications for those two sets of players. You can find the first set below, which looks at cars of roughly the same price point. Following that is a bit of analysis, and then there's a chart of cars with similar performance and reputation. And that chart will also have some analysis. Though final pricing for the Corvette hasn't been announced yet, we know the Corvette will start at less than $60,000. And as far as pricing goes, its closest competitor is the Porsche 718 Cayman, which also starts at just under $60,000. Both are mid-engined and rear-drive, but the Corvette offers an extra 195 horsepower and 190 pound-feet of torque. The Cayman does boast a curb weight of right around 3,000 pounds, so it weighs a few hundred pounds less than the Corvette, but it's likely not enough to make up for the power deficit. The Corvette's sub-3.0-second 0-60 time bears this out against the Cayman's best 4.5-second run. Impressively, though, the Cayman has more cargo space than the Corvette in a package that's nearly 10 inches shorter. The Cayman also still offers a manual option for those that prefer self-shifting. The 2020 Toyota Supra is on the cheap end of this sports car class, just crossing $50,000. It also boasts more power than the Cayman, though it's still down by 160 ponies and 105 pound-feet of torque to the C8. It's also about as roomy as the Corvette, despite being about the same size as the Cayman. Cargo space is a bit tighter. Its driving characteristics will likely differ, too as the Supra sits on a front-engine platform. It might even feel closer to a C7 Corvette in some ways. The other mid-engine entry in this price range is the 2019 Alfa Romeo 4C Spider. Its small 1.7-liter turbo inline-4 only makes 237 horsepower and 258 pound-feet of torque, but it's also far and away the lightest of this group at 2,487 pounds. That's roughly 1,000 pounds lighter than the Corvette. It isn't as fast as the Corvette in a straight line, but that lightness surely pays dividends in cornering and braking.