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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

With only 246 Volts sold in Australia, Holden not getting next-gen model

The Chevrolet Volt has not been the resounding success General Motors hoped for here in the United States. But it's fortunes in Chevy's home country are nothing compared to how poorly it's done down under. Only 246 Volts have been sold in Australia, where the car is branded as a Holden, since its debut in 2012. That's not just a bad showing – it's an absolute disaster. According to Motoring.com.au, it was the Volt's astonishing $60,000 price tag, combined with a lack of interest from Aussie drivers, that killed the car's chances. What's fascinating about this development, though, is that it doesn't necessarily seem to be Holden that's pulling the plug. Instead, it's the Volt's Hamtramck, MI factory, which is preparing to shift into production of the second-generation model that seems to be taking the blame. According to Motoring, the plant confirmed that it will only build the Gen 2 plug-in in left-hand-drive form, basically ruling out a model for Australia. "Electric and hybrid vehicles haven't taken off in Australia," Holden's director of communications, Sean Poppitt, told Motoring. "Considering the lack of infrastructure, the lack of government incentives, the large distances between cities, it's a tough sell." The death of the right-hand drive Volt won't be the only loss of business in Hamtramck. Opel has already confirmed that it will drop the plug-in's European fraternal twin, the Ampera, while the next-gen Chevy won't make the trip across the pond either. Related Video:

Next-gen Chevy Volt will get 1.5-liter, four-cylinder engine

As General Motors gets ready to unveil the new Chevy Volt at the Detroit Auto Show in January, it's starting to reveal a few more details about the updated plug-in hybrid. Today should be fruitful on that front, thanks to an event GM is hosting today that focuses on the new Volt, and we've just had the first bit of new: a bigger engine is coming. Since the beginning, the Volt has used a 1.4-liter, four-cylinder engine as a range extender when the battery runs dry. The second-generation model will instead get a slightly larger 1.5-liter, four-cylinder engine that will be built in Flint, MI. That's a step up from the various engines that have been a part of the 2016 Volt's rumored mills, everything from a 1.0-liter or 1.2-liter three-cylinder to a 2.0-liter turbo. The confirmation about the new 1.5-liter powerplant was found in Automotive News, where we also heard again that GM is going to start building the new Volt's electric drive unit in Detroit, moving production up from Mexico. We will have more information on the 2016 Chevy Volt later today.