1969 Chevrolet Corvette on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM's MPG overstatement could affect 2 million vehicles

Late last week, GM admitted that three of its large SUVs fuel economy window stickers did not match their actual efficiency ratings, and so the vehicles couldn't be sold. The stickers on the 2016 Chevy Traverse, GMC Acadia, and Buick Enclave said their ratings were one to two miles per gallon better than they should have been. Officially, the number of affected vehicles sits at about 60,000. But Consumer Reports makes a good point: what's up with all of the previous model year SUVs that are basically the same vehicle? To wit: the 2016 model year vehicles are not substantially different than the 2015 or the 2014, or even going all the way back to 2007. On the EPA's fuel economy website, all of these older models will "have better stated fuel economy numbers than the new vehicles in GM's dealerships," Consumer Reports noted. CR's best point, and the one that makes the 60,000 number potentially grow to 2 million if all of the vehicles built on this platform are affected, is that "[i]t seems unlikely that the company would change the powertrain on these carryover models so late in their model cycles in a way that would cause a dramatic, negative impact on fuel economy." GM says that earlier model year SUVs are not affected and the EPA did not respond to CR's question about the potential for more discrepancies. We've seen automakers reverse course before, so if GM has to come out with a mea culpa soon, don't be surprised. GM is rushing corrected stickers to dealers so that the SUVs can be sold again, but a fix for the already-sold vehicles could be trickier to solve. Related Video: Related Gallery 2013 GMC Acadia View 16 Photos News Source: Consumer Reports Government/Legal Green Buick Chevrolet GMC Fuel Efficiency mpg gmc acadia chevy traverse

GM recalls 64k 2011-2013 Volts over carbon monoxide fears, stop sale on Trax and Encore

General Motors is recalling 50,249 Chevrolet Volts from the 2011-2013 model years in the US and an additional 13,937 exported examples because of fears over carbon monoxide buildup. According to a statement, if a Volt is accidentally left on while running on electric power, its internal combustion engine would eventually kick on to charge on the battery. If this happens in an enclosed space, then carbon monoxide can fill the area, leading to a potential exposure to the dangerous gas. According to GM, there have been two injuries reported due to this issue. To fix the problem, there's a software update to limit the time the vehicle can idle. According to Automotive News, GM is also issuing a stop sale on about 2,300 examples of the 2015 Chevrolet Trax and Buick Encore. In these compact crossovers, it's possible that the steering column assembly could touch the power steering circuit board and cause damage over time. This could potentially cause the system to stop working. Automotive News indicates that the automaker is still working with the supplier to get the necessary parts to repair this problem. General Motors is recalling 50,249 Chevrolet Volts in the U.S. from the 2011-2013 model years to implement a software update that will limit the amount of time a vehicle can be left idling in the "on" or "run" position. If a driver exits the vehicle and inadvertently leaves the vehicle "on" by failing to react to cues and warning chimes emitted by the vehicle, the vehicle's high-voltage battery will drain after a period of time and the gasoline engine will begin to run. If the gas engine runs for a long period of time within an enclosed space, such as a garage, carbon monoxide could build up. GM is aware of two injuries, both related to carbon monoxide build up. The total recall population including Canada and exports is 64,186. Related Video: