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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Race Recap: 2013 Twelve Hours of Sebring, cakewalk up front, grindfest out back [w/spoilers]

This year's 12 Hours of Sebring wasn't exactly a foregone conclusion because we're still talking about racing, and anything can happen when the speeds are as high as the adrenaline and the desire. But we're still talking about Audi bringing it's two top-spec racers - and its huge budget and its nearly neurotic attention to detail - to a race that it uses as a test bed for The 24 Hours of Le Mans and as a way to open the endurance racing season with a victory.
Besides, 12 hours is a long time, especially at Sebring, and things didn't go all Audi's way. On top of that, although it was a pretty quiet race, behind the Audis things got even grimier, with plenty of battles, plenty of mechanical issues, and the new BMW Z4 GTE and Viper GTS-R being race tested. Oh, and that brand new chromed-out DeltaWing...

2016 Chevy Volt will not need premium gas

Buried in the new technical details of the 2016 Chevy Volt released yesterday was a throwaway line about a small but important change that's due to the new 1.5-liter, four-cylinder engine. The first-gen Volt has always required premium gas but the new powerplant will be happy burning plain old regular. The Volt's chief engineer, Andrew Farah, told AutoblogGreen that the change was due to today's Volt owners explaining they were not happy paying for top-shelf petroleum. "The ability to use regular unleaded was based directly on customer feedback," he said. "Since the range extender is an all-new engine, it was optimized to use regular unleaded at the outset. Using regular fuel will not have effect on vehicle acceleration or other performance factors." As Larry Nitz, GM's executive director of vehicle electrification, told AutoblogGreen yesterday, the new engine is more powerful and quieter than the outgoing 1.4-liter engine that's used in the current Volt. Fuel economy and EV range specs for the next-gen Volt are not expected until the full car is revealed at the Detroit Auto Show in January.