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GM recalls 3,300 pickups and SUVs for new ignition-switch issue [UPDATE]

UPDATE: A statement from GM about the recall has been added below. The exact total of vehicles affected is 3,296, including 3,073 of them in the US. General Motors isn't letting an ignition-switch problem grow into a massive scandal again. The automaker is recalling about 3,300 North American trucks and SUVs. They are: the 2014 Chevrolet Silverado and GMC Sierra and the 2015 Chevy Suburban and Chevy Tahoe, as well as 2015 model heavy-duty pickups, the Detroit News reports, citing an Associated Press story. The issue appears to have been caught fairly quickly. In this case, the keys can get stuck in the "start" position and then slip to "accessory" if bumped. This is because the ignition lock gears have an outer diameter that's larger than the specifications allow. When that happens the engine shuts off, and the driver loses assistance to the steering and brakes. The airbags might also be affected. The vehicles get a new ignition-lock housing to fix the problem. According to the Detroit News, an employee who experienced the problem with the switch discovered the issue, and this person then let officials at the automaker know as part of the Speak Up for Safety program. A total of five reports of the fault were discovered. However, there are no cases of injuries or crashes. The claims to the automaker's resolution program eventually tallied that GM's previous ignition switch problem included 124 deaths and 275 injuries. The company also had to recall millions of vehicles and pay significant fines to the US government. GM Statement General Motors is recalling 3,073 full-size trucks from the 2014 and 2015 model years in the U.S. Some of these vehicles may have an ignition lock actuator gear with an outer diameter that exceeds specifications, which may make turning the ignition key difficult. The ignition key could get stuck in the "start" position. This may be more likely at higher interior ambient temperatures. If the vehicle is driven with the key stuck in the "start" position, and the vehicle experiences a significant jarring event or the vehicle's interior temperature cools, the ignition lock cylinder could move out of the "start" position, rotate past the "run" position, and move into the "accessory" position, leading to loss of power steering assist, power brakes and potentially air bag deployment in certain crashes. Dealers will replace the ignition lock housing.

Junkyard Gem: 1980 Chevrolet LUV Mikado

During the 1970s and into the 1980s, each member of the Detroit Big Three imported Japanese small pickups and sold them with Ford (Mazda Proceed), Dodge/Plymouth (Mitsubishi Forte), or Chevrolet (Isuzu Faster) badges here. Ford developed the Ranger and killed the Courier for 1983 (though Americans could still buy the Mazda-badged version all the way through 1993), while The General axed the LUV after the S-10 debuted in the 1982 model year. Isuzu sold the same truck as the P'up through 1987, though, and we might as well follow up our recent P'up Junkyard Gem with its LUV predecessor. LUV stood for Light Utility Vehicle, and I've managed to spot a handful in the boneyards over the years. This one now resides in a yard in northeastern Colorado. The Mikado trim package included striped seat upholstery and a sporty steering wheel, plus these cool dash badges. As far as I can tell, no LUV Mikado advertising featured any Gilbert and Sullivan tunes. This one is fairly rusty for Front Range Colorado, and it has endured a bed swap from some other small truck. The engine is the 75-horse Isuzu 1.8-liter. Members of this engine family went into everything from Chevy Chevettes to Isuzu Troopers in the United States. Very unusually for a small pickup during the Malaise Era, this one has a luxurious automatic transmission. Acceleration must have been a leisurely affair in this truck. Air conditioning? Unheard of! Someone stuck every one of their lunchtime apple stickers on the driver's door. After 41 years of work, this truck is done. Come on strong in a LUV of your own!

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")