1970 Chevrolet Chevelle on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM recalls 64k 2011-2013 Volts over carbon monoxide fears, stop sale on Trax and Encore

General Motors is recalling 50,249 Chevrolet Volts from the 2011-2013 model years in the US and an additional 13,937 exported examples because of fears over carbon monoxide buildup. According to a statement, if a Volt is accidentally left on while running on electric power, its internal combustion engine would eventually kick on to charge on the battery. If this happens in an enclosed space, then carbon monoxide can fill the area, leading to a potential exposure to the dangerous gas. According to GM, there have been two injuries reported due to this issue. To fix the problem, there's a software update to limit the time the vehicle can idle. According to Automotive News, GM is also issuing a stop sale on about 2,300 examples of the 2015 Chevrolet Trax and Buick Encore. In these compact crossovers, it's possible that the steering column assembly could touch the power steering circuit board and cause damage over time. This could potentially cause the system to stop working. Automotive News indicates that the automaker is still working with the supplier to get the necessary parts to repair this problem. General Motors is recalling 50,249 Chevrolet Volts in the U.S. from the 2011-2013 model years to implement a software update that will limit the amount of time a vehicle can be left idling in the "on" or "run" position. If a driver exits the vehicle and inadvertently leaves the vehicle "on" by failing to react to cues and warning chimes emitted by the vehicle, the vehicle's high-voltage battery will drain after a period of time and the gasoline engine will begin to run. If the gas engine runs for a long period of time within an enclosed space, such as a garage, carbon monoxide could build up. GM is aware of two injuries, both related to carbon monoxide build up. The total recall population including Canada and exports is 64,186. Related Video:

GM laying off more than 4,000 workers Monday morning

According to reports from Automotive News, The Detroit News, and CNN, General Motors plans to begin laying off more than 4,000 salaried workers starting Monday morning. In a statement to AN, a spokesperson for the automaker said, "We are not confirming timing. Our employees are our priority. We will communicate with them first." We've been expecting layoffs at General Motors since November, 2018. At the time, the Detroit-based automaker announced it would seek to shed 8,100 salaried employees, shut down five assembly plants in North America, and kill off several slow-selling models. One month earlier, GM offered buyout packages to 18,000 workers and said it would seek to cut its global workforce by 25 percent. A spokesperson said at the time the moves were "proactive steps to get ahead of the curve by accelerating our efforts to address overall business performance." The cost-cutting moves are expected to save GM up to $2.5 billion in 2019 and as much as $6 billion by 2020. David Kudla, CEO and chief investment strategist of Mainstay Capital Management, referred to the impending culling as "Black Monday" and told The Detroit News that the layoffs would begin around 7:30 a.m. and continue in waves throughout the coming days and weeks. GM plans to deliver on its fourth-quarter and full-year 2018 earnings report on Wednesday. President Donald Trump plans to deliver the annual State of the Union address a day earlier on Tuesday. We expect to hear plenty more from both sides over the next several days.