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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Reuss says GM diesel plans are still on pace

General Motors is not going to let Volkswagen's diesel emissions scandal ruin its plans for a new line of efficient, torquey oil-burners, the company's Executive Vice President Mark Reuss said at a recent press event. "No way," Reuss responded when asked about cancelling the upcoming diesel-powered Chevrolet Cruze and other vehicles. "The Cruze Diesel is too good not to do it." Slated for 2017, the compact is just the latest member of a diesel offensive that initially kicked off with the first Cruze Diesel and most recently saw the introduction of the oil-burning Chevy Colorado and GMC Canyon. Reuss also reassured those in attendance that there was "no delay" in development of Cadillac's diesel lineup. Cadillac is working on a line of four- and six-cylinder turbodiesels for Europe. They'd make their way into the US market, too, eventually. "It's a question of timing," Reuss said, according to Car and Driver. Volkswagen's diesel emissions scandal has caused automakers across the globe to at least reanalyze their diesel strategy. Jaguar Land Rover, which is preparing several diesel-powered models for the US market, went on record late last month to reaffirm its commitment to diesel. Related Video: Featured Gallery 2014 Chevrolet Cruze Turbo Diesel: Quick Spin View 14 Photos News Source: Car and DriverImage Credit: Copyright 2015 Seyth Miersma / AOL Green Cadillac Chevrolet GM Diesel Vehicles

"Turbo" Chevrolet Camaro is a 700-HP fantasy car come to life [w/video]

For a concept car built to promote an animated movie about a snail that wants to go racing, this thing ain't half bad. The outsized monster you see before you started life as a Chevrolet Camaro ZL1, and then went through a big-time Hollywood makeover before being positioned on the Chevrolet stand here in Chicago.
This 2013 "Turbo" Camaro Coupe is getting the promotion machine ratcheted up for a new DreamWorks tale by the name of, you guessed it, Turbo. Coming this summer, the movie will follow one snail's quest to become a race driver worthy of making the cut at the Indy 500. Like many DreamWorks vehicles before it, we're guessing that the petrolhead snail will star in a movie that adults (especially racing fans) with have no trouble watching with their kids. Check out the trailer below to see if you agree.
As for the car, we're told that it is "instrumental" in transforming Turbo from snail into racer. Helping the beastly pony car in this mighty task, is an ankle-cracking front splitter matched by a ungodly huge rear wing out back, a COPO hood and a supercharged (yes, supercharged) V8 engine making more than 700 horsepower. 24-inch wheels all the way around - 10-inches wide in front and 15-inches wide in back - should allow the "Turbo" Camaro to hook up with ease, as well.