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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

Take a close look at the guts of the Chevy Volt battery, powertrain

Just how intimate would you like to get with the powertrain in a Chevy Volt? If you're anything like YouTube user d55guy, then spending a half hour filming yourself taking apart the battery pack, motor, inverter and more for a look inside sounds like your idea of fun. After all, this way you get to see the cooling system, the heavy safety kill switch and count up the individual cells in the battery modules. Fun! Turns out, we also enjoy languidly paced Volt dissection video goodness, and we think you might want to see it as well. So, we've embedded two videos below and if you don't have a better understanding of how the Volt is put together after watching them, well, at least you can't say we never tried to show you anything. Given that what's really happening here is the organized 'destruction' of an expensive and potentially dangerous object, let's talk safety. There's a serious disclaimer at the beginning of the videos and on the YouTube description page, but we feel the need to repeat the gist of it here: do not try this at home. The creator of the video says he is a trained engineer and has been doing things like this "for the better part of a decade," so he apparently knows what he's doing. With that in mind, watch it all below. When you're done seeing the insides of a Volt powertrain up close, if you need more filmed EV dissection/destruction, check out this video designed for first responders approaching a damaged Tesla Model S. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM files to trademark name Badlands

If you've been hoping for General Motors to come out swinging at the Ford F-150 Raptor, we've had some tantalizing news for you of late. Last month we brought you a report that indicated GM has trademarked the name "Z71 Trail Boss," suggesting a potential hardcore off-roader. Now it seems the General has filed for a potentially even better name. That name, as our friends over at GM Authority have discovered, is "Badlands." The application, filed on February 16, indicates that it's for a truck, but of course it doesn't specify just what form it would take... or for that matter, under which division it would fall. So we could, in theory, be looking at the nameplate for a Raptor rival from Chevy or GMC (like the 2011 Sierra All Terrain HD concept pictured here), or for some other trim level, a concept truck, a special edition... just about anything. Heck, it could be for a Vauxhall, Opel or Holden for all we know at this point. Or GM could choose not to use it on anything at all, but here's hoping it'll emerge as something awesome in US showrooms sometime soon. Featured Gallery 2011 Detroit: GMC Sierra All Terrain Concept News Source: GM AuthorityImage Credit: Copyright 2015 AOL Government/Legal Chevrolet GM GMC Truck Off-Road Vehicles trademark