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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

IIHS gives good ratings to 4 of 8 midsize pickups in crash test

Versions of the Toyota Tacoma, Chevrolet Colorado and GMC Canyon Crew Cab earned top ratings in a new crash test of midsize pickup trucks from the Insurance Institute for Highway Safety, while two versions of the Nissan Frontier earned marginal ratings. But the organization gave poor marks to all eight pickups tested for their dim headlights. Overall, four of the eight pickups evaluated earned good ratings for protecting occupants in all five crash test categories — the Tacoma double cab along with crew cab versions of the Colorado, Canyon and Tacoma. But the poor headlights and lack of an automatic emergency braking system blocked any of the pickups from qualifying for the IIHS's Top Safety Pick awards. The study looked at two pickup body styles using 2017 models: crew cabs, which have four full doors and two full rows of seating, and extended cabs, which have two full front doors, two smaller rear doors and compact second-row seats. It subjected each to five tests, and it evaluated the performance of front crash prevention systems and headlights. The Toyota Tacoma crew cab was the only pickup in that class that earned a good rating for structure in the small overlap test, which replicates what happens when a vehicle clips a tree, pole or another vehicle that has crossed the center line. The model's Access Cab extended-cab version was rated similarly, though its structure was rated acceptable. "This group of small pickups performed better in the small overlap front test than many of their larger pickup cousins," says David Zuby, the Institute's executive vice president and chief research officer. "The exception was the Nissan Frontier, which hasn't had a structural redesign since the 2005 model year." The extended-cab versions of the Chevy Colorado and GMC Canyon earned acceptable ratings, while both the Nissan Frontier king-cab and crew-cab models were rated marginal. Toyota says its 2018 Tacoma will feature upgraded headlights and a standard autobraking system that can detect pedestrians. "Headlights are basic but vital safety equipment. Drivers shouldn't have to give up the ability to see the road at night when they choose a small pickup," Zuby said. Related Video: Auto News Chevrolet GMC Nissan Toyota Safety Truck Videos gmc canyon nissan frontier chevrolet colorado

GM learning from current Chevy Volt owners as it works on next-gen model

Details of the second-generation Chevrolet Volt extended-range plug-in hybrid are coming in at a trickle, and the latest is that the 2016 model-year Volt will be improved in all meaningful areas, including performance and all-electric range, says General Motors powertrain director Larry Nitz. 60 percent of Volt customers only charge using a standard 110 outlet. Nitz was speaking to Autoline After Hours about the current and future Volt. He said that GM has been tracking Volt driving habits and found that about two-thirds of the Volts' collective miles are driven in electric mode, and that 81 percent of all Volt trips were done in pure EV mode. Additionally, Volt drivers plug the car in 10 times each week, on average. Nitz also said 82 percent of the Volt's commuting miles are coming from the plug instead of the gas tank. Oh, and 60 percent of Volt customers only charge using a standard 110 outlet. Last month, GM released a teaser shot of the 2016 Volt (above) and said the car would make its worldwide debut at the 2015 North American International Auto Show next January. Earlier this year, the Volt was reported to be getting a new chassis for the upcoming version. The Volt could use a bit of new life. Through August, Volt sales were down 12 percent from a year earlier to 13,146 units, and sales plunged 25 percent alone. That compares unfavorably to the Nissan Leaf battery-electric vehicle, whose 2014 sales have jumped 34 percent to almost 19,000 units. You can see Nitz dish the goods in the video below (Volt comments start at around minute 15). You will also notice AutoblogGreen contributor Gary Witzenburg talk about his history with the EV1 and share his take on the Volt. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.