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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

GM recalls trucks and SUVs for brake pedal problem

The Basics: General Motors will recall over 473,000 North American examples of the 2015-2016 Chevrolet Silverado HD, GMC Sierra HD, and police pursuit versions of the Chevy Tahoe. These include 426,573 vehicles in the US and 46,837 in Canada, according to Reuters. The Problem: The brake pivot nut can loosen over time, which can render the pedal inoperative. This would be a danger to drivers trying to stop the vehicles. In some cases, the "Service Engine Soon" light might come on. Injuries/Deaths: None reported. The Fix: Dealers will inspect the pivot bolt, and if necessary they will apply adhesive to it and reinstall the part with increased torque. If You Own One: "We expect to start customer notifications shortly," GM spokesperson Tom Wilkinson told Autoblog. Related Video: Transport Canada Recall # 2016053 Recall Date 2016/02/04 Notification Type Safety Mfr System Brakes Manufacturer Recall Number 20760 Units Affected The number of vehicles or components affected by the recall. 46,837 Category Light Truck & Van, SUV Recall Details On certain Heavy Duty and Police Pursuit vehicles, the brake pedal pivot nut may become loose, causing the brake pedal to be loose or inoperative. If the brake pedal becomes loose or inoperative, it could interfere with the accelerator pedal, and/or the driver may be unable to safely stop the vehicle through application of the brake pedal, potentially affecting stopping distances and increasing the risk of a crash causing injury and/or damage to property. Correction: Dealers will inspect the pivot bolt installation to determine whether the vehicle has already received the production remedy. If not, the dealer will add adhesive to the nut, and reinstall the nut at an increased torque. Note: This condition may result in the "Service Engine Soon" light illuminating, and brake lights may stay on longer than expected. Make Model Model Year(s) Affected CHEVROLET SILVERADO 2015 2016 CHEVROLET TAHOE POLICE PURSUIT VEHICLE 2015 2016 GMC SIERRA 2015 2016

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.