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GM applies for LT5, LTX trademarks... are new small block variants coming?

Recently discovered General Motors trademark applications for LT4, LT5, LT88 and LTX have observers wondering what kind of high-performance offerings could be on their way. A new LT4 would mark a return of the engine designation first used on the Corvette Grand Sport, SLP Pontiac Firehawk and SLP Chevrolet Camaro SS from 1996 and 1997. Supposition at Corvette Forum - which provided advance intel on the C7 like these leaked images - believes a new LT4 could go into the high-performance trim of the next-gen, 2015 Camaro that would be more powerful than the 580-horsepower Camaro ZL1.
Seeing an LT5 again would also be déjà vu - in its former life it was a 5.7-liter V8 for the C4 Corvette ZR-1 from 1990-1994 designed by Lotus, producing from 370 hp to 405 hp. A mix of rumor and hope is that the new LT5 will be a supercharged evolution of the 6.2-liter LT1 (pictured) placed in the new C7 Corvette, and that it will go into the C7 version of the ZR1 pumping out something like 700 hp.
The LTX trademark is, as with that last letter, a complete mystery. If the "X" isn't a generic way to denote the whole LT family, it's wondered if it LTX could refer to a crate motor offering like the LSX.

Is this GM's next electric crossover?

GM made headlines this week when CEO Mary Barra presented the company's electrification and automation plans at the Barclays Global Automotive Conference in New York. "We are committed to a future electric vehicle portfolio that will be profitable," Barra said, which could be taken as a jab at Tesla. In the presentation ( PDF here), though, we see a new vehicle in a slide titled "Leveraging existing BEV platform to expand in near term." The vehicle, seen above, accompanied the captions "New CUV entries" and "two entries by 2020." Is this a sneak preview of an upcoming electric crossover from GM? The image seems too realistic and intentional to be a random placeholder. If this is, indeed, an upcoming battery-electric CUV based on the Bolt, the question remains: Will it be a Chevy or a Buick? It has no visible badging, but it shares DNA from both brands. As Inside EVs points out, though, it does bear a resemblance to the Chevrolet FNR-X concept unveiled in Shanghai earlier this year. With two CUVs on the way, it's not unthinkable that there could be a version for each brand. In addition to this slide, the presentation includes plans for an "All new multi-brand, multi-segment platform" launching in 2021. The all-new modular battery system will cost less than $100 per kWh, providing higher energy density and faster charging. The platform will host at least nine different vehicles, including a compact crossover, seven-seat luxury SUV and a large commercial van. GM has said it will launch 20 new EVs by 2023, and that it targets 1 million EV sales per year by 2026. Many of those sales will be in China. Related Video:

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.