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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

These are the cars being discontinued for 2024 and beyond

While we get new and updated car models every year, its inevitable that we'll need to say goodbye to some nameplates as well. This time around, it feels like we have confirmation or reports of an unusually large number of vehicles being discontinued in 2024 and the coming years.  We shouldn't be surprised. A large number of automakers are approaching their various target dates for electrification of their fleets. As such, some beloved internal combustion cars are going away, sometimes with appropriate fanfare like special editions. Others are slinking away quietly, killed by slowing sales and changing consumer trends. Of course, the end of production doesn't necessarily mean permanent death. Some of these models could be resurrected in later years ... and probably as an EV. With that in mind, here are the vehicles that are being discontinued in 2024 and beyond.   Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio Alfa Romeo ended the production of its combustion-only Quadrifoglio models in April 2024 as the Italian automaker moves toward an electrified future. This isn't the end of the Quadrifoglio entirely, though, with Larry Dominique, Alfa Romeo senior vice president and head of North America, writing, "I look forward to presenting the next chapter in the four-leaf clover’s journey."   Chevrolet Camaro GM is ending production of the Chevy Camaro after 2024, but is sending it off in style with a CollectorÂ’s Edition. WouldnÂ’t it be cool, though, if Chevy brought it back as an EV?   Chevrolet Malibu Rumors of its demise have been around for a while, but now itÂ’s official. GM will end production of the Chevy Malibu in November of 2024. The assembly line in Kansas will be retooled to build the replacement for the Chevy Bolt.   Dodge Durango The three-row Durango is slated to be replaced by the Stealth nameplate after 2024. The Durango name could make a comeback later, according to rumors, on a body-on frame SUV based on the Jeep WagoneerÂ’s platform.   Ford Edge This is the last year for the Edge in the U.S., with the final unit rolling off the assembly line in April. On sale since 2007, the Edge topped 100,000 sales in all but three full years of production.   Ford Escape Newly refreshed for the 2023 model year, FordÂ’s popular Escape compact SUV is reportedly taking its leave in 2025 in order to usher in — you guessed it — an EV in its place.

12 new cars that will never go out of style

Some cars never go out of style. It’s rare, but it happens. They get old. They get depreciated. But they never stop looking cool.  Some might call them modern or instant classics. Within a few years theyÂ’re no longer the latest and greatest, no longer the flavor of the month, but they remain special. Eternally special. Timeless.  These cars arenÂ’t necessarily going to be worth a fortune someday. However, some may not depreciate as rapidly or as far as other models. But thatÂ’s not what weÂ’re talking about here. These are the cars that enthusiasts will always find desirable from the curbside. TheyÂ’re the cars you end up shopping on eBay late at night 10 years later because you canÂ’t get them out of your head. TheyÂ’re the cars that will forever excite you when you spot a clean one in traffic or in a parking lot.  There are plenty of recent examples over the past couple of decades that could count as instant design classics. But then we got to thinking, what 2021 models will be forever cool to stare at? Which new cars and trucks on sale today will we be shopping on eBay late at night in the 2030s? We kept supercars and other ultra-expensive cars off the list to keep things within the realm of attainability, and ended up with 12 total cars. Lexus LC WeÂ’re not applying a numerical ranking to any of the cars on this list, but if we were, the Lexus LC would be No. 1. There isnÂ’t another car design out there that can stir our emotions the way an LC can when itÂ’s just standing still. This car is a concept design come true in the most beautiful of ways, and itÂ’s a shoo-in winner for Concours events decades into the future. All of this heaping praise, and we havenÂ’t even gotten to the LC 500Â’s intoxicating 5.0-liter V8. It doesnÂ’t win drag races. It wonÂ’t be the fastest around the track against any similarly-priced competition. But none of that matters. ItÂ’s quite possibly the best car you can buy new, and that says it all when it comes to the LC. Chevrolet Corvette It might not be the stunner that the Lexus LC is, but the new C8 Corvette is and will always be a special vehicle. ItÂ’s the first mid-engine Corvette, which instantly cements it into an automotive hall of fame section of sorts. All of the performance stats and specs are there to back up its supercar-like looks, and it remains the best performance bargain on sale today.