1990 Chevrolet C1500 Silverado Standard Cab Pickup 2-door 5.7l on 2040-cars

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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2016 Chevrolet Colorado Diesel First Drive [w/video]

The first thing you notice inside the diesel Chevy Colorado is that it's quiet. Almost too quiet. A lot has been done to quell noise and vibration with this new powertrain, and it shows – or rather, doesn't. There's some characteristic diesel clatter at idle, but even then it's distant and practically disappears as you start moving down the road. At full throttle, when the engine is at its noisiest, the sound isn't particularly diesel-like, just a pleasant intake breath. The accompanying smoothness is almost eerie. When we ask where all the noise went, Chevy's engineers, marketing guys, and PR reps all explain that this refinement is what Americans want. We're still not sure. This is a truck, after all, and the diesel pickup customer is different from the guy buying a diesel Cruze for his highway commute. Chevy contends that they're also not the same as the buyer of a Silverado HD. Although this 2.8-liter Duramax four-cylinder has been in service elsewhere around the globe, its first US application is in the Colorado and its GMC Canyon twin. The engine puts out 181 horsepower and 369 pound-feet of torque, and it does so unobtrusively as a result of a lot of modifications for our market. To keep normal diesel sensations out of the cabin, the intake and oil pan both get acoustic treatments. A new, thicker material is used for firewall sound deadening. Redesigned balance shafts have tighter tolerances to increase smoothness. The diesel powertrain is smoother than the Colorado's gasoline V6. One of the more interesting and certainly unexpected vibration-reduction changes is a special torque converter from German supplier LuK equipped with a centrifugal pendulum absorber. This pendulum spreads from the center of the torque converter as engine speed increases and is tuned to absorb the four-cylinder's second-order vibrations, not just those in a narrow frequency band. It does an admirable job, especially considering the engine's biggish, 0.7-liter cylinders, which lead to bigger vibrations. The result is a powertrain that's smoother than GM's (not particularly smooth) corporate V6, which is available in the standard Colorado. It's quieter than a Cruze diesel and even out-softens some gas direct-injection engines on the market. Paradoxically, it may be the most refined of all of the Colorados. No vibration comes through the steering wheel, pedals, floorboards, or even the rearview mirror. But you can tell it's a diesel when you hit the throttle.

Chevrolet donates 300 vehicles damaged by Sandy to help train first responders

Super Storm Sandy took out a lot of automobiles in its path of destruction through the Northeast last October. The number surpassed 250,000 at last count, and a few of those were owned by Chevrolet - cars either sitting on dealership lots or waiting at port to be shipped off. Rendered unsellable by the water damage inflicted by Sandy, these vehicles were facing the crusher. But Chevy didn't send them there.
Instead, Chevy had a better idea: It will be donating 300 of these vehicles damaged by Sandy to help train first responders at Guardian Centers in Perry, GA. Chevy is the official automotive partner of Guardian Centers, which is an 830-acre facility that trains first responders in disaster preparedness. Junked cars are practically a consumable commodity there, where a full-size cityscape simulator gives trainees an entire urban center in which to train for all sorts of rescue operations and disaster scenarios.
Chevy says its particular vehicles will be used "in conjunction with role players for wide area searches, traffic congestion in emergency situations, counter terrorism, public order and mass casualty exercises." While grim scenarios all, we're certainly glad there are people out there preparing for the unexpected. While a zombie apocalypse isn't officially on the list of potential disasters to prepare for, when the virus hits, we'll be hot-footing it to Perry, GA to hang with these guys and gals.