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Vert-A-Pac train cars kept your Chevy Vega's price in check
Fri, 01 Mar 2013Our apologies to those who've seen this before, but for the rest of the class, how awesome are these pictures of the Vert-A-Pac shipping system General Motors came up with to ship the Chevrolet Vega back in the 1970s? Developed along with Southern Pacific Railroad, GM was able to double the amount of Vega models it could ship by packing them into the unique storage cars vertically.
At the time, rail cars could fit 15 vehicles each, but Chevrolet was able to lower shipping costs by making it possible to ship 30 Vegas per rail car, in turn allowing the price of the Vega to remain as low as possible. Each rail car had 30 doors that would fold down so that a Vega could be strapped on, and then a forklift would come along and lift the door into place. All the cars were positioned nose down, and since they were shipped with all of their required fluids, certain aspects had to be designed specifically for this type of shipping, including an oil baffle in the engine, a special battery and even a repositioned windshield washer reservoir. See for yourself in our image gallery above.
C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan
Mon, 11 Feb 2013Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."
The U-2 spy plane needs high-performance cars to help land
Thu, Oct 15 2015Typically, aircraft deploy their landing gear from three main points. Most military aircraft, for example, deploy two gears at the back and one forward, like a tricycle. Some civilian aircraft flip the layout, with two in front and one in back - tail-draggers. The U-2 Dragon Lady is wildly different than any of these. With a 103-foot wingspan but a body that's just 63-feet long, the layout of the U-2 makes a traditional landing setup infeasible. Instead, the U-2 utilizes a pair of wheels, one up front and one in back. With such a bizarre layout, landings are so tough that since the U-2's earliest flights at Area 51, the US Air Force has used high-performance chase cars to guide the pilot down safely. The landing process isn't over there, though. As this video from Sploid shows, balancing out the aircraft to fit the detachable "pogos" – think training wheels for spy planes – is a comical procedure requiring a number of airman using their full body weight to even out the U-2. This video also recaps some of the great vehicles that have served as chase vehicles for this legendary spy plane. They include Chevrolet El Caminos, and the Fox-body Ford Mustangs so favored by the California Highway Patrol. For the last several years, the USAF has utilized products from General Motors, using fourth-generation Chevy Camaros, before switching over to the Pontiac GTO and most recently, the awesome Pontiac G8. It's fair to say that if you're a gearhead in the Air Force, this is the job you want. Check out the video, embedded up top. News Source: Sploid via YouTubeImage Credit: Sploid Chevrolet Ford GM Pontiac Military Performance Videos