1985 Chevrolet C10 Custom Standard Cab Pickup 2-door 5.7l 85 2 Wheel Drive Truck on 2040-cars

Auto blog

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Engine block heater issues force GM to recall 324,226 diesel heavy duty trucks

General Motors has issued a recall on 324,226 diesel heavy duty trucks that could be susceptible to short circuits, and consequently, potential fire. The recall affects several models of heavy duty Chevrolet Silverados and GMC Sierras with optional engine block heaters. GM is recalling seven different truck models spread across three years. The recall affects the 2017-2019 Chevrolet Silverado 2500HD, 2017-2019 Silverado 3500HD, 2019 Silverado 4500HD, 2019 Silverado 5500HD, and 2019 Silverado 6500HD, plus the 2017-2019 GMC Sierra 2500HD and 2017-2019 Sierra 3500HD. Specifically, it includes these models with the 6.6-liter Duramax diesel engines and the optional engine block heater. The recall technically deals not with the engine block heater itself, but the way it is connected. According to NHTSA campaign No. 19V328000, the engine block heater cord or the terminals that link the cord to the heater could short circuit. A short circuit could potentially damage engine components and result in a fire. According to The Detroit News, 19 fires have been reported but nobody has been injured. GM has yet to figure out a fix, and thus has not yet released a notification schedule for affected customers. If you believe your vehicle is part of the recall, contact GM customer service at 1-586-596-1733 and use reference number N182206310.

Corvette Stingray designer lists five goals of new exterior shape

Redesigning an icon is a difficult task, especially when you've got a blank sheet of paper in front of you and the all-new C7 Chevrolet Corvette Stingray is intended to be your final objective.
General Motors has released a new short video featuring Kirk Bennion of the Corvette's exterior design team, talking about the challenges of sculpting Chevrolet's new flagship sports car and the five goals the team had to keep in mind as it worked. In the end, Bennion's team had the pleasure of seeing their hard work take center stage as the Corvette captured the world's eyes at the Detroit Auto Show earlier this year.