1971 Chevy Truck C-10 Short Bed No Reserve! on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2014 Chevrolet Corvette Stingray Convertible gives us a couple of looks

Put away your pixel paintbrushes, kids. Pack up your Photoshop. This is the real-deal 2014 Chevrolet Corvette Stingray Convertible in its first official images. The droptop Chevrolet will roll into the bright lights of the Palexpo exhibition at next week's Geneva Motor Show, a four-wheeled statement of intent that General Motors is serious about taking its Corvette franchise global.
Chevy isn't providing anything in the way of further details with these two shots, but we've learned at least a couple of things about the car shown here. First off, the example seen in these images is fitted with the optional Z51 Performance Package - something that isn't immediately evident because there's no sign of the coupe model's prominent ductwork on its rear haunches. In order to accommodate the power folding hard tonneau cover, the vents that feed the transmission and differential coolers have been relocated to the underside of the car. The dark paint color on this example also does a good job of muting the contrasting black front fender vents and hood opening - Z51-spec design details that have proven to be somewhat controversial.
One other thing to note: These two shots also display the Stingray wearing different alloy wheels than the split five-spoke design shown at the hardtop's Detroit Auto Show unveiling in January. The simpler, thin five-spoke wheels should do a good job of showing off the Z51's upgraded brakes, and they'll be optional on the coupe as well.

C7 Corvette turbo with 1,000 horsepower promised from Hennessey

If you can't wait for the next-generation Chevrolet Corvette ZR1, Hennessey says they will have you covered. The Texas-based company has announced it will offer a spate of upgrades for the 2014 Corvette ranging from a range of bolt-on options all the way up to a 1,000-horsepower, twin-turbo system. Buyers can start with a cold air intake, cat-back exhaust or stainless steel long-tube headers, but Hennessey says it will also offer up three stages of forced induction mayhem should those bits and baubles not provide enough thrust.
Those choices start with a supercharger system good for up to 700 hp, though Hennessey will gladly ditch the blower in favor of two turbos. Doing so will spin the crank to the tune of 800 horsepower all the way up to a certifiably ludicrous 1,000 ponies. There's no word on how much these tricks will cost you - or when they will be available, as we're guessing they haven't gotten their hands on the car yet - but you can head over to the Hennessey site to drop them a line if you're curious.