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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2014 Chevy Corvette Stingray order guide hits the web

The official debut of the 2014 Chevrolet Corvette Stingray is only part of the excitement for fans of Chevy's virtuoso sportscar. Although we got to see the car and some of its preliminary specs in Detroit and Geneva, there is still no word on pricing and some of the juicier data points we've been waiting for - such as confirmed power output, EPA estimated mileage figures and performance numbers. Until then, CorvetteBlogger has gotten its hands on the order guide for the coupe version of the car - in both base and Z51 iterations - revealing tidbits like standard and optional features and available color combinations.
Some other new details made it onto the order guide, such as our first interior specs for the coupe including slightly less hip room and headroom, more shoulder room and the same amount of legroom. To see the full order guide, head on over to CorvetteBlogger. From what we can gather, it sounds like more information will be revealed on April 25 during a party at the Corvette Museum, and for those sun worshipers patiently waiting for a convertible, it would appear you've got another model year to wait through.

Pure Vision Design TT Camaro has 1,400 reasons to want it

We've talked about Pure Vision Design before, a California-based company that made waves at last year's SEMA show with its Martini-liveried, Indy-car-powered Ford Mustang. That same car later starred in a Petrolicious video we showed you just a few weeks back. The company's latest creation is a menacing car it calls the Pure Vision Design TT Camaro. Based on a 1972 model, this car shares the Martini Mustang's clean styling and obsession with details.
Unlike the Mustang, which draws its power from a mid-60s Lotus-Ford Indycar engine, the "TT" in this Camaro's name implies something far more potent. The Nelson Racing Engines 427-cubic-inch V8 has been fitted with a pair of turbochargers, with a claimed output of 1,400 horsepower. That's almost 1,000 more than the Martini Mustang.
A six-speed Magnum transmission dispatches that power to the ground, while Pirelli PZero tires are tasked with (somehow) trying to grip the road. Baer brakes hide behind those HRE rims, while JRI coilovers and HyperTech springs bless the Camaro with some degree of competency in the bends.