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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Consumer Reports declares most and least loved cars [w/video]

Consumer Reports is crunching the numbers from its annual owner-satisfaction survey, and part of that process is finding out how attached drivers are to their cars. CR simply asks readers of models up to three years old if they would buy the same vehicle again in light of their entire ownership experience, and tallies the results. After looking at the responses for about 350,000 vehicles, it turns out that people really love a certain California-built, electrically powered luxury sedan. That's right, this year's the overall winner was the Tesla Model S with a whopping 98 percent of owners saying they would purchase another one (the Model S also won this award last year, with 99 percent satisfaction). The Chevrolet Corvette Stingray came in a close second with 95 percent of drivers hoping to park another one in their garage. A few models weren't quite so favored, though. The Nissan Versa Sedan was the least loved model among its owners; a mere 42 percent said that they would purchase another. The aging Jeep Compass didn't do much better, with just 43 percent of drivers willing to buy the softroader again. On average, about 70 percent of owners say they would buy their car again, and only four cars ranked below 50 percent in CR's findings. Check out the video above to see some of the winners and losers in a few of CR's categories. If you're a subscriber, you can check out the full list on its website. Related Gallery Consumer Reports Most Loved Cars 2014 Related Gallery Consumer Reports Least Loved Cars 2014 News Source: Consumer Reports - sub. req., Consumer Reports via YouTube Chevrolet Ford Mazda Mercedes-Benz Porsche Subaru Tesla Ownership Videos car ownership

Chevy Volt 'Drive My Way' test cuts out the dealership

Last month, the 2016 Chevrolet Volt won the 2016 Green Car of the Year Award at the Los Angeles Auto Show. Awards are nice, but General Motors is now offering to make some folks' familiarity with the second-generation Volt a little more personal. Chevy is enacting what it calls the "Drive My Way" program, where the automaker brings a 2016 Volt directly to some prospective buyers for a 30-minute test drive with no dealer required, according to Hybrid Cars. Kind of like Tesla, only different. RedCap Valet is administering the program and is helping to track drivers' behind-the-wheel behavior, including keeping records on speed, acceleration, and braking habits. General Motors representatives didn't respond to a our request for further details about how many people will be chosen for the program or how these folks were picked to participate in "Drive My Way." Through November, the Volt's sales were down 23 percent from a year earlier to about 13,000 units, so any momentum for the 2016 version is a good thing. If you're just looking for numerical improvements, the new version has got you covered. It can go as far as 53 miles on electricity alone (about 15 miles further than the previous generation model) and it's got better miles per gallon and MPGe ratings as well. Of course, numbers alone aren't usually enough sell a car. Experience counts. So we ask, dear readers, if having a 2016 Volt brought to you for a half-hour test drive might make it more likely that you'll buy one of these extended-range plug-in vehicles. While you're waiting for a new Volt to arrive at your house, you can take a look here for our First Drive review. Related Video: Featured Gallery 2016 Chevrolet Volt: First Drive View 24 Photos News Source: Hybrid Cars Green Chevrolet GM test drive volt extended-range plug-in