2000 Chevy Blazer-beige-clean-good Condition-130,000 Miles on 2040-cars

Auto blog

GM will make Chevy Volt production announcement tomorrow

Thing are apparently happening to get the next-generation Chevy Volt ready for public consumption. The most obvious proof is in a preview of an announcement (possibly coming tomorrow) that the two main places where General Motors gets the Volt ready -the Detroit-Hamtramck Assembly Plant and the Brownstown Township battery assembly facility - will be getting big money upgrades and lots of new positions. The Hamtramck plant builds the Volt and its fancier cousin, the Cadillac ELR, as well as the global versions of the Volt. The Detroit News reports that GM will add 1,400 jobs and spend roughly $450 million at the two locations in order to build the redesigned Volt. What's less clear is exactly what the updates will bring us. We've heard that the new volt will be a 2016 model and come on a new chassis. Speculation in The Detroit News about tomorrow's announcement runs the gamut from a new compact PHEV with less electric range and a lower price (which makes sense) to an updated Volt with more electric range (heard it before) to a new all-electric vehicle (the moon shot). If there's any hints to be gleaned in the international Volts, there are also reports coming in that the Opel brand will get an all-electric vehicle that is cheaper than the Ampera. Read into that what you will. We pestered GM's Kevin Kelly on the new Volt (again) and he said (again) that he couldn't give out any more detail other than what's been reported. He just told AutoblogGreen that there will be an announcement tomorrow and that it will be about the Hamtramck and Brownstown facilities and involve the Volt. So, stay tuned.

Junkyard Gem: 1987 Chevrolet Turbo Sprint

Fifteen years ago, I wrote my first-ever automotive article under the name Murilee Martin, and it didn't take me long to start writing about one of my favorite automotive subjects: the junkyard. Before I'd refined my system for documenting discarded vehicles, however, I shot a lot of boneyard photos that never got used. For today's Junkyard Gem, I have four shots from early 2007 of one of the rarest turbocharged machines of the 1980s: the Chevrolet Turbo Sprint. The Chevrolet Sprint was really a rebadged Suzuki Cultus, from the pre-Geo era when General Motors sold the Isuzu Gemini as the Chevrolet Spectrum, the Daewoo LeMans as the Pontiac LeMans and the Toyota Corolla as the Chevrolet Nova (soon enough, the Spectrum became a Geo, and the Nova became the Prizm). The second-generation Cultus appeared in 1988, becoming the Geo Metro on our shores the following year. The Turbo Sprint was available for just the last two years of the Sprint's 1985-1988 American sales run, and it appears that just a couple of thousand were sold; if I'd known at the time just how rare they were, I'd have shot more photos of this one at the now-defunct Hayward Pick Your Part. The turbocharged 993cc three-cylinder produced 70 horsepower, 22 better than the naturally-aspirated version. Since the Turbo Sprint weighed just 1,620 pounds (that's about 500 pounds lighter than a barely more powerful '22 Mitsusbishi Mirage), it was plenty of fun to drive. For 1988, the regular Sprint hatchback cost $6,380 while the Turbo Sprint listed at $8,240 (that's about $15,375 and $19,855 today, respectively). Believe it or not, a Turbo Sprint actually raced in the 24 Hours of Lemons 10 years ago, though it didn't end well. This ad is for the regular Cultus, not the Cultus Turbo, but the screaming guitars sound reasonably turbocharged. For the most part, Chevy Sprint marketing was all about cheap purchase price and stingy fuel economy… at a time when gasoline prices were cratering. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")