1983 K5 Turbo Diesel Blazer 4x4 on 2040-cars

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GM files for Z71 Trail Boss trademark

Try as they might to keep their plans a secret, automakers have their hands tipped through a variety of methods – be they through loose lips, spy shots or patent and trademark applications. That's how we know, in this instance, that General Motors is working on (or at least considering) an off-road machine wearing the name Z71 Trail Boss – the name which our compatriots at AutoGuide.com tell us that GM has registered for use on light-duty trucks. Now if that alphanumeric designator sounds familiar, it should. GM has long used it to designate the off-road packages on many of its body-on-frame trucks from Chevy and GMC. These days you can order a Z71 package on the Chevy Colorado, Silverado, Tahoe and Suburban and on the GMC Canyon, Sierra and Yukon. The package typically includes components like a beefed-up suspension bits, high-capacity air cleaner and underbody protection plates. The Trail Boss designator would seem to suggest something further reaching than a suspension package, though. Just what it would entail we don't know; minds immediately start running toward Chevy or GMC going after the Ford F-150 Raptor, but we'll likely be looking at something closer to the Trailhawk packages Jeep offers on the likes of the Renegade and Cherokee. Featured Gallery 2015 Chevrolet Tahoe Z71 View 16 Photos News Source: AutoGuide.comImage Credit: Chevrolet Chevrolet GM GMC Truck SUV Off-Road Vehicles patent trademark

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

German police Corvette promotes safe aftermarket tuning

The German organization Tune It! Safe! promotes safe, legal vehicle tuning in the country, and it probably doesn't have to worry about anyone breaking the law when this Polizei-themed Chevrolet Corvette is on the scene. The Vette is on display at the Essen Motor Show and is the group's latest police-wrapped tuner car, following models like the Brabus Rocket, Mercedes-Benz CLS, and AC Schnitzer-tuned BMW 123d in years past. Tikt Performance did the tuning this time, and the German company added a full carbon-fiber body kit for the Vette, including a front lip, side sills, rear spoiler, and relatively understated wheel flares. It also installed forged wheels that measure 19-inches in front and 20-inches in back and wrapped them with Hankook Ventus S1 Evo tires. To really let the coupe look the part of a proper Polizei car, the tuners included police lights from Hella and the appropriate blue-and-white wrap. Tikt left the 6.2-liter V8 alone to produce 460 horsepower and 465 pound-feet, and the power routes through a seven-speed manual. Even with the stock performance, this police-themed 'Vette would still look fantastic blasting down the Autobahn with the lights flashing. World premiere at the Essen Motor Show: initiative for safe tuning starts the new campaign year with TIKT Performance Corvette A powerful look for a powerful campaign: TUNE IT! SAFE! presents innovative design and maximum precision Innovative design, maximum precision and unique performance – with an enhanced Corvette, TUNE IT! SAFE! shows that attractive, creative tuning in no way has to conflict with legal requirements. In the new campaign year, the seventh generation of a sports car icon stands as a symbol and shining example of safe automobile tuning and 100 per cent driving fun. The campaign car of the initiative for safe tuning, sponsored by the Federal Ministry of Transport, the Association of Automobile Tuners (VDAT) as well as numerous other organisations and institutions, sees its premiere at the Essen Motor Show (Hall 10, Stand F104). TUNE IT! SAFE! also continues its partnership with premium tyre manufacturer Hankook. Tuning specialist TIKT Performance based in Upper Bavaria is responsible for the innovative conversion of the new TUNE IT! SAFE! police car.