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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Recharge Wrap-up: Phoenix Cars delivers ZEUS to Navy, Volt saves gas compared to i-MiEV

Phoenix Cars has delivered its first Zero Emissions Utility Shuttle (ZEUS) flatbed truck to the US Navy. The electric flatbed will be used to transport maintenance materials around Naval Base Ventura County Port Hueneme. The Phoenix ZEUS features a 100-mile range, and can charge in just three hours. It also features vehicle-to-grid technology and direct power capability, allowing it to function as a mobile power station. ZEUS customers enjoy an eight-year/300,000-mile battery warranty and round-the-clock technical support from Phoenix. Phoenix launched an electric passenger shuttle last year, and years ago worked on an electric sport utility truck before shifting over to larger vehicles. Read more in the press release from Phoenix Cars. A man found that he used less gas by trading in his Mitsubishi i-MiEV for a Chevrolet Volt. Ben Rich saved fuel in part by using his Volt for road trips rather than needing to rent cars. Rich also found other benefits to driving a Volt, including more comfort, more freedom of movement and less range anxiety. Rich often had to turn off the heat in the winter to eke out precious miles in the Mitsubishi, which he needn't do in the Chevy, though he did have a gripe about the Volt using the gas motor to warm the car. Read more at Green Car Reports. EV drivers using the ChargePoint network have traveled over 196 million miles without gasoline. ChargePoint has tallied over 9 million charging sessions for a total of 65 gigawatt hours of energy. Based on national efficiency averages of three miles per kWh and 23.9 miles per gallon, this has saved 8.2 million gallons of gasoline and 60 million pounds of CO2. This accounts for what ChargePoint calls a "huge environmental impact." Read more in the release from ChargePoint below. The Environmental Impact of ChargePoint Drivers Campbell, Calif.– We all know electric vehicles (EV) have enormous environmental advantages over gas vehicles. Plug-in EVs reduce carbon-based greenhouse gases, improve air quality and reduce our dependence on fossil fuels. EV drivers on the ChargePoint network have had a huge environmental impact. With over 9 million charging sessions delivering 65 gigawatt hours of energy, EV drivers have avoided over 60 million pounds of CO2 and 8.2 million gallons of gasoline, and driven over 196 million gas-free miles. *Based on national averages: EV efficiency of 3 miles per kWh, gas efficiency of 23.9 mpg and a net savings of 0.924 pounds of CO2 per kWh.

GM learning from current Chevy Volt owners as it works on next-gen model

Details of the second-generation Chevrolet Volt extended-range plug-in hybrid are coming in at a trickle, and the latest is that the 2016 model-year Volt will be improved in all meaningful areas, including performance and all-electric range, says General Motors powertrain director Larry Nitz. 60 percent of Volt customers only charge using a standard 110 outlet. Nitz was speaking to Autoline After Hours about the current and future Volt. He said that GM has been tracking Volt driving habits and found that about two-thirds of the Volts' collective miles are driven in electric mode, and that 81 percent of all Volt trips were done in pure EV mode. Additionally, Volt drivers plug the car in 10 times each week, on average. Nitz also said 82 percent of the Volt's commuting miles are coming from the plug instead of the gas tank. Oh, and 60 percent of Volt customers only charge using a standard 110 outlet. Last month, GM released a teaser shot of the 2016 Volt (above) and said the car would make its worldwide debut at the 2015 North American International Auto Show next January. Earlier this year, the Volt was reported to be getting a new chassis for the upcoming version. The Volt could use a bit of new life. Through August, Volt sales were down 12 percent from a year earlier to 13,146 units, and sales plunged 25 percent alone. That compares unfavorably to the Nissan Leaf battery-electric vehicle, whose 2014 sales have jumped 34 percent to almost 19,000 units. You can see Nitz dish the goods in the video below (Volt comments start at around minute 15). You will also notice AutoblogGreen contributor Gary Witzenburg talk about his history with the EV1 and share his take on the Volt. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.