Save At Empire Chevy On This Nice Crew Cab Ltz 4x4 With Gps, Dvd, Sunroof & 20s on 2040-cars

Auto blog

GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

2015 Chevy Tahoe gets Police Patrol Vehicle treatment

That was fast. Mere days after showing a Police Concept based on the 2015 Tahoe at the SEMA Show, Chevrolet has announced that it will build a PPV model based on the SUV to do battle with the Ford Police Interceptor Utility (Explorer) and Dodge Durango Special Service.
You'll recall that the Tahoe has been police staple for several years, predating both the Explorer and Durango police variants, so the fact that the new model would spawn a police variant is hardly surprising. Like the civilian model, the 2015 PPV benefits from a more efficient 5.3-liter, direct-injection V8 that pumps out 355 horsepower and 383 pound-feet of torque. It also features more high-strength steel, offering better crash protection, on top of optional safety items like lane departure warning, forward collision alert and a Safety Alert Seat.
The press release is rather light on police-specific items, aside from the auxiliary battery, which keeps the myriad of electronics in a modern police car running even when the engine isn't. Lightbars, 17-inch steel wheels on Goodyear Eagle RS-A tires and a push bar round out the mods for the Tahoe PPV. The cabin features a revised center console and room for laptop and other equipment mounts.

2014 Chevrolet Impala [w/video]

Can A Fleet Queen Become a Fullsize King?
On paper, the Chevrolet Impala is a pretty strong seller, posting annual sales that have hovered right around 170,000 units for the last two years, but it only takes one trip to practically any rental car agency to discover where the majority of those sales have come from. In fact, General Motors told Autoblog that a full 70 percent of Impala sales last year went to fleet companies for things like rental cars and government vehicles. Logic tells us that this is neither good for resale values nor name equity, so Chevrolet is getting ready to roll out an all-new Impala with improved comfort, styling and technology, hoping to turn the tables on its retail-to-fleet ratio.
Chevrolet's sedans have come on quite strong in the last few months with the introduction of the Cruze diesel and the SS sedan, but while these will likely be low-volume sellers, there's more pressure for the new Impala to perform well as GM looks to slash fleet sales and compete with the wide variety of full-size sub-luxury sedans. Riding on a platform shared with the Buick LaCrosse and Cadillac XTS, the 2014 Impala will compete against the Hyundai Azera, Ford Taurus and Toyota Avalon on the more traditional side, while also looking to take a bite out of somewhat sportier models like the Chrysler 300/Dodge Charger twins and the Nissan Maxima. We headed to sunny San Diego to see if this totally new Impala can stand on its own without the assistance of fleet companies and rental agencies. [w/video