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GM offering factory-backed extended warranty for Chevys, GMCs, Buicks and Cadillacs

Cars are generally more reliable than ever before. When things do go wrong, every automaker offers some form of factory warranty (in most cases at least three years and 36,000 miles, though many extend even longer), providing peace of mind to new-car buyers that many faults will be fixed at no charge to the customer. Starting today, GM is offering a new optional plan that will extend the factory warranty on all new Chevy, GMC, Buick and Cadillac products. In the past, extended warranties have been offered as dealer add-ons, with all profits from these sales going to the dealership. GM's new program can be viewed as another nail in the the looming dealership-model coffin. According to Automotive News, some dealers aren't happy to see GM cut into their business like this, saying that it helps GM far more than it does dealers. GM says the new program will help keep customers in the GM family. Customers are also more likely to visit a GM service center rather than going to an independent repair shop. Currently, new Chevy and GMC vehicles come with three-year/36,000-mile warranties. Buicks and Cadillacs are covered for 4 years or 50,000 miles. The new program extends Chevy and GMC warranties to five years or 60,000 miles. Buick and Cadillac warranties extend to six years or 70,000 miles. GM, citing IHS Markit, says most owners keep new cars for about 6.8 years, so these warranties will cover most of the length of their ownership. The extended warranty will add between $1,000 and $2,000 to the price of a vehicle, and the additional cost can be rolled into the vehicle's purchase or lease price. Unlike many dealer extensions, the factory program covers the vehicle no matter who owns it. That should help increase the car's resale value if it's sold within the covered timeframe. GM says there's no deductible and no need to file a claim form when getting warranty repairs. Additionally, dealerships can continue to sell their own extended warranties or service contracts. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Opel's version of the Chevy Bolt will confuse people at Paris Motor Show

Two things are now official. First, Opel will reveal the Ampera-e, or the European version of the Chevrolet Bolt, at the Paris Motor Show in October. Second, General Motors has outdone itself in brand confusion, topping the Bolt/Volt ridiculousness. Opel isn't giving a single-charge range for the Ampera-e but the company is promising a "significantly longer range" than other electric vehicles. The Bolt is estimated to have a 200-mile range on the EPA scale, so whatever the Opel achieves on the European cycle will be done with the same batteries and motor as the Chevy. Opel is also looking to appeal to the auto enthusiasts with other factoids, which are basically just Bolt stats translated into metric. For instance, the Ampera-e will be able to go 0 to 50 kilometers per hour (which is 31 miles per hour to us Americans, but we're talking Europe here) in just 3.2 seconds. And for those looking to stay connected, as many as seven mobile devices can attached to the car's wireless hot spot. GM said in February that the European of the Bolt would be available across the pond next year, so the most recent bit of news isn't shocking. Still, General Motors continues to create confusion between all-electric Bolt and the extended-range plug-in Volt. It's already been reported that the Korean symbol and pronunciation of what is "B" in English is identical to the English "V," meaning that there is no difference between "Bolt" and "Volt" in that country (though there are no plans to sell the Bolt in South Korea as of yet). Now, in Europe, they're taking the name they used to use for the European of the Volt — Ampera — and merely adding an "-e" at the end of it. For those looking to be less confused, take a look at Opel's press release here. Related Video: Featured Gallery 2017 Opel Ampera-e: Paris 2016 View 11 Photos News Source: Opel via Hybrid CarsImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog Green Paris Motor Show Chevrolet GM Opel Electric Chevy Bolt volt ampera opel ampera-e ampera-e