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Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

2014 Chevrolet Silverado tows in new configurator, microsite

Judging by your continued enthusiastic response to configurator notices, dear reader, you enjoy speccing out new cars as much as we do. Better still, there tends to be even more ways to personalize, configure and bloat theoretical MSRPs on full-size trucks as there are with more ordinary passenger cars. In addition to trim level, engine and transmission choices, truck buyers usually have to specify items like cab configuration, bed length, number of driven axles, tow packages, gear ratios and all sorts of bits and bobs.
That's why we're pleased to see the DIY specification utility for the 2014 Chevrolet Silverado come alive so soon after this week's Detroit Auto Show debut. While the configurator lacks pricing (General Motors hasn't announced numbers yet) and full options, you can still spec out your half-ton rig, and even print it out or email it to your friends. Beyond the configurator, the new model-specific site is pretty cool, too, with various videos and closer looks at the truck's new features.
The new Chevrolet pickup range won't be on dealer lots until sometime this summer, so whether you're a building contractor, an avid sportsman or just a guy or gal that loves full-size trucks, you might want to check out the link below to keep your appetite whetted. If you're more of a Sierra fan, well, it looks like you're going to have to wait a while - GMC hasn't updated its site yet.

Junkyard Gem: 2003 Chevrolet Tracker

When General Motors created the Geo brand to sell vehicles designed and — in some cases — built by Japanese partners, the first four models were introduced for the 1989 model year: the Metro (Suzuki Cultus), Prizm (Toyota Sprinter), Spectrum (Isuzu Gemini) and Tracker (Suzuki Sidekick). Geo got the axe in 1997, with the Metro, Prizm and Tracker becoming Chevrolets. Of those, the Tracker survived the longest, with U.S.-market sales continuing into 2004. Here's an example of a very late Tracker, found in a North Carolina car graveyard recently. The 1989-1997 first-generation Trackers were based on the Suzuki Sidekick, while the 1998-2004 Trackers had the Suzuki Vitaras (not to be confused with the much grander Grand Vitaras) as their siblings. Production of these trucks for the South American market (as the Chevrolet Vitara) continued in Ecuador all the way through 2014. The Tracker name has also gone onto some versions of the Chevrolet Trax around the world. This one is a base four-door hard top/rear-wheel-drive model, which had an MSRP of $17,330. That's about $29,789 in 2024 dollars. You'll find one in every car. You'll see. The engine is a Suzuki 2.0-liter straight-four rated at 127 horsepower and 134 pound-feet. A five-speed manual was base equipment, but very few American vehicle shoppers wanted three pedals by the middle 2000s. This truck has the Aisin four-speed automatic. We like it loud. It appears that someone associated with this truck graduated from Julius L. Chambers High School last year. In the United States, the Tracker was replaced by the Saturn Vue. If Tracker can handle (unspecified Middle Eastern country), it can survive the jungle back home. Siempre contigo.