4x4 With Leather Seats! Great Southern Car! Buy It Now And Save! on 2040-cars

Auto blog

2016 Chevy Volt ads strike frustrating, yet familiar, chord

Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.

Question of the Day: Worst year of the Malaise Era?

The Malaise Era for cars in the United States spanned the 1973 through 1983 model years, and featured such abominations as a Corvette with just 205 horsepower (from the optional engine!) and MGBs with suspensions jacked way up to meet new headlight-height requirements. There were many low points throughout this gloomy period, of course. The horrifyingly low power and fuel-economy numbers for big V8s during the middle years of the Malaise Era make a strong case for 1974 or 1975— the years of Nixon's resignation and the Fall of Saigon, respectively— as the most Malaisey years. But then the GM-pummeling debacles of the Chevy Citation and Cadillac Cimarron could make an early-1980s year the low point. 1979, the year of the ignominious Chrysler bailout? You choose! Related Video:

Super Bowl MVP Tom Brady gives Chevy Colorado to Malcolm Butler [w/poll]

Winning the Super Bowl, we'd imagine, is pretty sweet. Winning the MVP award at the Super Bowl, even more so – for many reasons, among them that you get a brand new Chevy Colorado, packed full of, you know... technology and stuff. Of course this year's Most Valuable Player was none other than Tom Brady, the New England Patriots quaterback who was crowned Super Bowl MVP for the third time and lead the Pats to win the Super Bowl for the fourth time. He makes tens of millions every season, and Mrs. Brady (a.k.a. Gisele Bundchen) probably makes an extraordinarily pretty penny herself. So what does one of the most successful and wealthy players in NFL history need with a new pickup truck? Not a whole lot, apparently: the Boston Business Journal reports that he gave the truck to Malcolm Butler, the rookie cornerback who intercepted Seattle Seahawks QB Russell Wilson's pass on the Patriots' one-yard line with only twenty seconds to go and sealed the victory for New England. Which strikes us as a fitting gesture, even if Brady did keep the MVP trophy for himself. Related Video: Related Gallery 2015 Chevrolet Colorado View 31 Photos News Source: Chevrolet, Boston Business JournalImage Credit: Jamie Squire/Getty Celebrities Chevrolet Truck tom brady new england patriots