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One of the world's largest muscle car museums is auctioning off its cars

Rick Treworgy's Muscle Car City is one of the biggest collections of high-performance American cars in the world. With over 200 cars of mostly GM makes, it's a mecca for fans of the golden age of Detroit iron. Unfortunately, the museum will be shutting its doors for good on Jan. 17 and auctioning off most of its assets with no reserve. The collection is, to put it bluntly, astounding. Advertised as a combined 65,000-plus horsepower, it occupies a 60,000-square-foot retail space in Punta Gorda, Fla., in a former Walmart store. It make sense when you learn that founder Rick Treworgy made his fortune in the commercial real estate business. As a hobby, he began to amass a truly jaw-dropping collection of muscle cars, filling out a collection that often has every year of a particular model represented, or a grouping of the rarest and highest-performance option packages of that year or model. Often, Treworgy bought placeholders while scouring the country for even rarer versions. It helps that Muscle Car City also houses a showroom where unwanted cars are sold, as well as its own speed shop that stocks plenty of parts. There's even a '50s-style diner called Stingray's Bar and Grill. According to a 2014 episode of Car Crazy, Treworgy has 80 Corvettes alone, more than the actual Corvette Museum. Among them are 20 models from 1967, one of Treworgy's favorites. The rest span the decades from 1954 (he once had a '53 but sold it) to a recently acquired 2020 C8, which, according to The Drive, has only 300 miles on the odometer. You like Impalas? There are models of every year from 1958 to 1969. El Caminos? He's got 'em from 1964 to 1972. Novas? Every year from 1963 to 1970 is represented. Most are the more desirable examples of each breed, with four-speed transmissions, the biggest blocks, and unicorn option packages like a factory 1965 Z16 SS396 Chevelle, one of 200 that were ordered off-menu at Chevy dealerships. And don't even get us started on the Camaros, which include not one, but two COPO 1969s. Treworgy even owns the only known surviving example of a 1936 Chevrolet Phaeton, of which only seven were built. On top of it all, many of these cars are concours quality and have won awards at prestigious car shows. While it's sad to see a collection like this broken up, Treworgy told The Drive that he'd been planning to retire next year anyway. However, the COVID-19 pandemic sped up those plans, greatly reducing the number of visitors to his museum.

2016 Chevy Cruze is lighter, loaded [UPDATE]

UPDATE: Live photos and video of the reveal have been added at the end of the story. Chevrolet revealed the second-generation Cruze Wednesday, promising a larger, more efficient car that drives better than the sedan it replaces. We're particularly excited about the new turbocharged, 1.4-liter four-cylinder engine, which makes 153 horsepower, an upgrade from the outgoing 1.8-liter naturally aspirated engine's 138 hp. Torque climbs even more significantly, from 148 pound-feet to 177 in the new mill. Peak twist can be called up between 2,000 and 4,000 rpm, which should make performance easy to access. Combined with a lighter architecture that slashes the Cruze's curb weight by 250 pounds (although the actual curb weight hasn't been released), the new four-door can hit 60 miles per hour in a respectable eight seconds. That's not hot hatchback territory, but it should be more than suitable for the average consumer. That same consumer should also appreciate the new engine's economy. The Cruze now returns an even 40 miles per gallon on the highway and will cover 530 miles on a single tank, all the while running on plain old 87-octane fuel. There's also a diesel-powered Cruze model, although Chevy didn't release specific details, aside from saying that it will arrive in dealers in 2017, over a year after the gas-powered model's early 2016 on-sale date. Despite the 250-pound drop in weight, the new Cruze has grown significantly. Its wheelbase is now the longest in the segment, with 106.3 inches of sheetmetal between the front and rear axles compared to 105.7 in last year's model, while the sleek new body cuts the coefficient of drag to just 0.29. The overall length increases from 181 inches to 183.7, though the new model is nearly an inch lower overall. That's both good news and bad news for interior space. Rear legroom is up from 35.4 to 36.1, but headroom is down in both the front and backseats by over half an inch. Tech fans, meanwhile, will appreciate the new standard MyLink display. The seven-inch touchscreen is compatible with both Android Auto and Apple CarPlay, while an optional eight-inch display will be offered, as well. 4G LTE wi-fi, heated rear seats, a heated steering wheel, and wireless phone charging will also be offered as an optional extras. New safety features include blind-spot monitoring with cross-traffic alert, lane keeping assist, and forward collision warning.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.