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GM laying off more than 4,000 workers Monday morning

According to reports from Automotive News, The Detroit News, and CNN, General Motors plans to begin laying off more than 4,000 salaried workers starting Monday morning. In a statement to AN, a spokesperson for the automaker said, "We are not confirming timing. Our employees are our priority. We will communicate with them first." We've been expecting layoffs at General Motors since November, 2018. At the time, the Detroit-based automaker announced it would seek to shed 8,100 salaried employees, shut down five assembly plants in North America, and kill off several slow-selling models. One month earlier, GM offered buyout packages to 18,000 workers and said it would seek to cut its global workforce by 25 percent. A spokesperson said at the time the moves were "proactive steps to get ahead of the curve by accelerating our efforts to address overall business performance." The cost-cutting moves are expected to save GM up to $2.5 billion in 2019 and as much as $6 billion by 2020. David Kudla, CEO and chief investment strategist of Mainstay Capital Management, referred to the impending culling as "Black Monday" and told The Detroit News that the layoffs would begin around 7:30 a.m. and continue in waves throughout the coming days and weeks. GM plans to deliver on its fourth-quarter and full-year 2018 earnings report on Wednesday. President Donald Trump plans to deliver the annual State of the Union address a day earlier on Tuesday. We expect to hear plenty more from both sides over the next several days.

Anti-purist 1963 Ferrari GTE sports hot rod Chevy V8

I remember reading a story around the time Fast and Furious: Tokyo Drift came out. It focused on one of the star cars of that film, a 1967 Ford Mustang fastback that started the film as a shell, and in a pinch, was transformed into a modified masterpiece, complete with the RB26DETT engine from a Nissan Skyline GT-R (which started the film under the hood of an S15 Silvia). There was a genuine (and in our minds, absurd) fear in the article that taking a piece of classic American iron and fitting a twin-turbocharged JDM engine would result in some awful trend in the classic car community. If you thought a GT-R-powered classic Mustang was sacrilege, though, this car will probably make you vomit. For the rest of us, it's a neat piece of engineering. Shown above is a 1963 Ferrari 250 GTE, and yes, that's a 302-cubic-inch, small-block Chevrolet V8 under the hood. On top of that, it uses the six-speed manual transmission from a Viper, a nine-inch Ford rear end, and Mitsubishi-sourced paint. So yeah, it's a FrankenFerrari. Check out Road Heads' interview with this custom GTE's owner, which is followed by a brief test drive. And of course, head into Comments afterwards, and let us know what you think. Is this Yankee-powered 250 GTE blasphemous or badass?

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")