2010 Chevy 2500hd Diesel 4x4 Lt1 Z71 Leather Crew Cab 1 Texas Owner on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Ram 1500 bests new F-150 in MT pickup shootout

Ford's 2015 Ford F-150 is a technological tour-de-force, what with its aluminum-intensive construction and its powerful and efficient new 2.7-liter EcoBoost engine option. But now that it's hit the market, it's time to get down to brass tacks and find out how just the latest F-150 actually stands up to its rivals in the hyper-competitive fullsize segment. Motor Trend is among the first to round up the Ford (in Lariat 2.7-liter 4X4 guise here) and put it up against the Ram 1500 Outdoorsman EcoDiesel 4x4 and 5.3-liter-equipped Silverado 1500 LTZ Z71 to find out how Dearborn's new-think truck measures up. The test put the trio through over 1,000 miles of tough driving in California and Arizona in a variety of conditions from just cruising around unladen to hauling a trailer. MT found all three trucks to be competent, but the most praise got heaped on the Ram and the Ford, with the Chevrolet falling a step behind its competitors in many tests. Among the Ford's most-liked features was its 2.7-liter, twin-turbo V6 that helped make the F-150 easily the quickest of the group, with some editors saying the engine felt about the same whether driving around with cargo in the bed or not. There was some minor turbo lag during acceleration while trailering, but that issue affected the Ram, too. The Ram's powertrain was lauded, as well. The EcoDiesel was torquey around town, and the 1500's combination of an eight-speed automatic and air suspension was judged to be the best of the lot. It was the most difficult to get into the bed, though. The Ram also won the fuel economy award by netting 20-miles-per-gallon city and 28-mpg highway in the test to beat its Environmental Protection Agency ratings of 19/27. The Ford's EcoBoost managed 17/22, one mpg off each from the EPA numbers, and using a lot of throttle really depleted its efficiency. As MT notes, however, it would take time for the diesel's mileage savings to pay off at the pump for these two trucks. In the end, the Ram just barely eked out the win, with the title partially earned because of "the Ford's unknown maintenance and aluminum repair costs," according to MT. Go check out the full comparison to read all of the details, then let us know what you think in Comments.

GM recalls full-size truck, SUVs and vans over faulty shifter mechanism

Twelve different General Motors vehicles from the 2013 model year, up to 54,686 units in total, are being recalled over two potential issues with their steering columns. The models in question, all full-size trucks, SUVs or vans, are the: Cadillac Escalade, Escalade ESV, Escalade EXT, Chevrolet Avalanche, Express, Silverado, Suburban, Tahoe, and GMC Savana, Sierra, Yukon and Yukon XL.
The affected vehicles were built with a fractured parking lock cable or "a malformed steering column lock actuator gear in the lock module assembly." As a consequence, they could shift out of park without the brake pedal being applied or with the key removed or in the off position.
A bulletin from the National Highway Traffic Safety Administration indicates that the recall should begin on January 17. GM will notify owners, at which time they can take their vehicles to their dealers for repair free of charge. Have a look at the bulletin below for more information.