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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

CNG-powered Chevy Sonic, Cruze headed your way

The value proposition for a Crazy Diamond Performance CNG ride was a little bit better before gas prices took a dive in the past month. Still, the Michigan-based company, which converts some of Chevrolet's compact vehicles to run on compressed natural gas, received approval late last month from the US Environmental Protection Agency (EPA) for two of its conversion models. And CNG is still pretty cheap. Crazy Diamond will start selling CNG versions of both the Chevrolet Cruze and Chevrolet Sonic. The startup will target fleet operators looking to cut both refueling costs and their carbon footprint. CNG can be found in much of the country in the low $2 range, while the average CO2 emissions are about 25 percent less than those of similar gas-powered vehicles. Average gas prices have tumbled by more than 30 cents a gallon in the last month, according to AAA, but they're still at close to $3. The two models will be able to go almost 300 miles on a full tank of CNG. Crazy Diamond said this summer that it would start selling converted a CNG-powered Cruze that delivers 130 horsepower for as low as $26,000. The turbocharged version goes for about $28,000. Take a look at Crazy Diamond Performance's celebratory press release below. Crazy Diamond Performance recieves EPA approval on its CNG Cruze and Sonic CDP receives EPA approval for its Mono-Fuel CNG Cruze and Sonic. Shelby Township, Michigan, October 30, 2014– Crazy Diamond Performance (CDP) receives EPA approval on its Mono-Fuel Compressed Natural Gas (CNG) Chevrolet Cruze and Chevrolet Sonic. Crazy Diamond Performance has received EPA approval on two new mono-fuel small passenger vehicles, the CNG Chevrolet Cruze and CNG Chevrolet Sonic. These new mono-fuel CNG platforms are the first of a series of small and fuel efficient vehicles coming from CDP, where cost, low emissions and reduced fuel consumption is important for not only fleet owners, but to the general public as well. "Soon to be available, are the 1.8L and 1.4L Cruze and Sonic CNG retrofit systems. These two vehicles represent a change in the status quo, with an OEM level integration of the fuel system and its components" states Michelle Fern, Executive Vice President CDP Inc. These vehicles provide flexibility for fleets looking to purchase a domestic small mono-fuel passenger sedan, but have not had an option until now. There are significant emissions benefits over its gasoline counterpart, with an average reduction in Carbon Dioxide (CO2) of 25%.

Recharge Wrap-up: Chevy Spark EV in Canada, Audi to use Valeo electric supercharger

The Chevrolet Spark EV will become available to retail customers in Canada. "We're expanding our electric vehicle offerings to our customers by offering the 2016 Spark EV for retail sales in the growing EV markets here in Quebec as well as in Ontario and BC," says Chevrolet's Chris Hay. Chevrolet has not yet released pricing for the Spark EV in Canada. In the US, the Spark EV is available in California, Oregon and Maryland. Read more at Hybrid Cars. Four recreational vehicle companies in Texas have settled with the EPA over illegal import and sale of off-road vehicles. The 4,000-plus Hammerhead brand vehicles in question were imported without the proper certification, a violation of the Clean Air Act. Some vehicles lacked proper emission control equipment or were manufactured by a company not listed on the certificate application. The settlement totals $560,000 in civil penalties for the companies involved. Read more from the EPA. The Iowa Supreme Court has upheld the state's natural gas tax, which was challenged by the ethanol industry. Ethanol producers, which use natural gas to make ethanol, argued the complicated tax was unconstitutional, as it forced certain plants to pay more than their competitors. Taxes vary by location, and some plants have to tap into interstate pipelines at much higher tax rates rather than get it from a local utility. Now, ethanol producers will work to change the law. "My hope is that people understand that, something may be constitutional but that doesn't make it good public policy," says Iowa Renewable Fuels Association Executive Director Monte Shaw. Read more at Manufacturing.Net. Audi will use Valeo's electric superchargers to improve fuel economy and acceleration. Valeo says Audi will launch a vehicle using its electric supercharger next year, with other reports suggesting that car will be the Audi Q7. The company says other unspecified automakers will also use the technology in their vehicles. While the electric supercharger adds to the vehicle's cost and electric energy use, it can improve fuel economy by as much as 20 percent. Read more at Automotive News Europe. Featured Gallery Chevrolet Spark EV View 13 Photos Related Gallery 2016 Audi Q7: Detroit 2015 View 15 Photos News Source: Hybrid Cars, EPA, Manufacturing.Net, Automotive News EuropeImage Credit: Chevrolet Government/Legal Green Audi Chevrolet Alternative Fuels Emissions Ethanol Fuel Efficiency Electric Off-Road Vehicles recharge wrapup