2014 Chevrolet Silverado 1500 Lt on 2040-cars

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Surprise! GM putting aluminum in next-gen pickups

Last month, General Motors launched a series of ads touting the benefits of steel over aluminum – specifically, with regard to the Chevy Silverado versus the Ford F-150. (Kind of. We're not sure what a grizzly bear has to do with anything.) We took issue with the ads, with editor in chief Mike Austin saying they "reek of insecurity, and distract from the Silverado's strengths that could be used for positive advertising." But what bothers us more, is that yet another report surfaced claiming anti-aluminum GM will indeed use the weight-saving material in its next-generation fullsize trucks. On Tuesday, GM announced a $877-million investment for its truck plant in Flint, MI. But Reuters says that huge overhaul is because the trucks will use "substantially different equipment than the tools GM uses today." The report specifically states, "People familiar with the company's plans say GM's next-generation pickups and SUVs will make use of various materials, including aluminum and lightweight steel, to shed weight and gain fuel efficiency to meet tougher federal standards." The Silverado already uses a few aluminum components in the engine and hood, and if more widespread use will help GM build its best fullsize trucks ever, then that's great. Honestly, we have no reason to doubt that aluminum will be used in the next Silverado and GMC Sierra. We just hope GM remembers that nothing is ever truly deleted from the bowels of the Internet when it launches the subsequent "look how great aluminum is!" campaign. Related Video: News Source: Reuters Green Plants/Manufacturing Chevrolet GM GMC Truck aluminum steel

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

GM recalling 15k midsize pickups over leaky brakes

General Motors has announced a recall in coordination with the National Highway Traffic Safety Administration related to the brakes on the 2015 Chevy Colorado and GMC Canyon. In the 14,838 units in the United States estimated to be affected, the front brake calipers may be leaking fluid. Needless to say, that could make them less effective, which could hinder the vehicle's ability to stop in time to avoid a collision. The affected units were all manufactured between January 6 and December 24, 2014. The fix seems simple and straightforward enough, with dealers being instructed to inspect the front brake calipers, and replace them if necessary. See below for all the details from NHTSA. RECALL Subject : Brake Fluid Leak Report Receipt Date: MAY 12, 2015 NHTSA Campaign Number: 15V278000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 14,838 Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2015 Chevrolet Colorado, and GMC Canyon trucks manufactured January 6, 2014, to December 24, 2014. The affected vehicles may experience the front brake calipers leaking brake fluid. This is due to air pockets, an imperfection in the metal caliper body. CONSEQUENCE: If the vehicle experiences a brake fluid leak it can increase the stopping distance, increasing the risk of a vehicle crash. REMEDY: GM will notify owners, and dealers will inspect and replace the front-brake calipers if necessary, free of charge. The recall is expected to begin July 10, 2015. Owners may contact GM customer service at 1-800-222-1020 (Chevrolet), or 1-800-462-8782 (GMC). GM's number for this recall is 14888. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: Featured Gallery 2015 Chevrolet Colorado: First Drive View 38 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2015 Seyth Miersma / AOL Recalls Chevrolet GMC Truck gmc canyon brakes