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Is this GM's next electric crossover?

GM made headlines this week when CEO Mary Barra presented the company's electrification and automation plans at the Barclays Global Automotive Conference in New York. "We are committed to a future electric vehicle portfolio that will be profitable," Barra said, which could be taken as a jab at Tesla. In the presentation ( PDF here), though, we see a new vehicle in a slide titled "Leveraging existing BEV platform to expand in near term." The vehicle, seen above, accompanied the captions "New CUV entries" and "two entries by 2020." Is this a sneak preview of an upcoming electric crossover from GM? The image seems too realistic and intentional to be a random placeholder. If this is, indeed, an upcoming battery-electric CUV based on the Bolt, the question remains: Will it be a Chevy or a Buick? It has no visible badging, but it shares DNA from both brands. As Inside EVs points out, though, it does bear a resemblance to the Chevrolet FNR-X concept unveiled in Shanghai earlier this year. With two CUVs on the way, it's not unthinkable that there could be a version for each brand. In addition to this slide, the presentation includes plans for an "All new multi-brand, multi-segment platform" launching in 2021. The all-new modular battery system will cost less than $100 per kWh, providing higher energy density and faster charging. The platform will host at least nine different vehicles, including a compact crossover, seven-seat luxury SUV and a large commercial van. GM has said it will launch 20 new EVs by 2023, and that it targets 1 million EV sales per year by 2026. Many of those sales will be in China. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Autoblog Podcast #393

Episode #393 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Michael Harley talk about Monterey Car Week, the Woodward Dream Cruise and Dodge Charger Hellcat, and the latest round of mid-engine Corvette rumors. Dan also had the chance to speak with Jeffrey Rothfeder, author of Driving Honda, a new book that takes a look inside the automaker. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #393: Topics: Monterey Car Week Jeffrey Rothfeder (Driving Honda) interview Woodward Dream Cruise + Dodge Charger Hellcat Mid-Engine Corvette rumors just won't die In The Autoblog Garage: 2014 Jaguar F-Type V6 S Convertible 2015 Chevrolet Silverado 2500HD 4X4 CNG 2014 Nissan NV200 SV Hosts: Dan Roth, Steven Ewing, Michael Harley Runtime: 02:10:41 Rundown: Intro and Garage - 00:00 Monterey Car Week - 37:08 Jeffrey Rothfeder - 52:17 Woodward 2014 - 01:28:11 Mid-Engine Corvette - 01:44:30 Q&A - 01:56:53 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Rumormill Chevrolet Dodge Jaguar Nissan Pebble Beach mid-engine corvette dodge charger hellcat