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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

2016 Chevy Colorado Duramax gets 31 mpg highway

The 2016 Chevrolet Colorado Duramax and its similarly diesel-powered GMC Canyon sibling are the most fuel-efficient new trucks on the market in America. The Environmental Protection Agency estimates 31 miles per gallon highway, 22 mpg city, and 25 mpg combined for two-wheel-drive Colorado and Canyon diesels. That's just good enough to take the pickup fuel-economy title from the Ram 1500 EcoDiesel HFE, which carries EPA estimates of 29 mpg highway, 21 mpg city, and 24 mpg combined. Four-wheel-drive models offer slightly lower economy figures of 29/20/23, respectively. Drivers can cover quite some distance, too – the GM twins' 21-gallon tanks mean a maximum range of 651 miles. <p>Your browser does not support iframes.</p> Diesel's reputation may be somewhat tarnished in the US after Volkswagen's emissions scandal, but Chevy wants to assure potential customers that there are no tricks with the Colorado's figures. The pickup's engine features NOx-reducing tech like exhaust gas recirculation, and the EPA and California Air Resources Board recently chose the truck to take the additional step of real-world emissions tests. The 2.8-liter Duramax four-cylinder with 181 horsepower and 369 pound-feet of torque had no problems with the more stringent evaluation, and "the agency expressed no issues or concerns," according to the company's statement. The diesel Colorado goes on sale this fall, and the Duramax costs $3,730 over a similarly equipped V6 model. We've gone ahead and included dueling press releases from both Chevy and GMC below for your reading pleasure. Related Video: CHEVROLET COLORADO DIESEL: AMERICA'S MOST FUEL EFFICIENT PICKUP 2015-11-09 2016 Colorado two-wheel drive model offers EPA-estimated 31 mpg highway Up to 7,700 pounds of trailering when properly equipped DETROIT – Chevrolet today confirmed that the 2016 Colorado two-wheel drive with the Duramax turbo-diesel will be the most fuel efficient pickup in America, offering an Environmental Protection Agency-estimated 31 mpg highway fuel economy. The EPA-estimated highway fuel economy for 2016 Colorado four-wheel drive diesel is 29 mpg. The EPA has issued a Certificate of Conformity for the Chevrolet Colorado Duramax diesel. The agency expressed no issues or concerns following its recent extensive testing and evaluation of the emission control system on the Colorado Duramax diesel.