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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

GM cutting Chevy Sonic, Buick Verano production by more than 20%

General Motors' Orion Assembly plant in Michigan is seeing even more production cuts this year to further reduce inventories of the Chevrolet Sonic and Buick Verano. These latest adjustments mean layoffs for about 100 workers in phases starting in July. "GM Orion Assembly will adjust plant production capacity to better align with market demand," the company said in a statement announcing the change. Through May, sales of the Sonic are down 28.5 percent to 29,082 vehicles, and the Verano is off 15.6 percent, with 15,279 sold this year. According to unnamed plant insiders speaking to Automotive News, the assembly rate is slowing at Orion Assembly from the current 33 cars an hour down to 26 an hour, a 21-percent reduction. GM is also reportedly going to keep the plant idle for three weeks during the normal summer shutdown, rather than the usual two. Earlier in the year, the factory was idled for two weeks due to excess supply of the Sonic and Verano. In March, it was closed again for several days for the same reason. The Orion Assembly plant is the future home to the line for the Chevy Bolt EV. GM Statement: GM Orion Assembly will adjust plant production capacity to better align with market demand. A phased layoff of approximately 100 employees will begin in July 2015 and conclude by year-end. Related Video: News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Chevrolet GM Hatchback Sedan buick verano orion assembly

Camaro driver clocked at 171 miles per hour

Chevy's 2016 Camaro SS is a fantastic piece of automotive engineering. It is also, apparently, very, very fast. This latter fact was perfectly illustrated when, on April 8, a Camaro SS driver was nailed in Two Harbors, Minnesota for doing 171 mph. According to WFAA, the unnamed speed demon was flying down Highway 61 near Two Harbors when Hermantown, MN Deputy Police Chief Shawn Padden clocked him at an eye-watering 171 mph. He then recorded the speeder at 168 and 141. At the time, Deputy Chief Padden was working with Minnesota State Patrol on an anti-DWI program called "Toward Zero Deaths". Padden, who was interviewed by the Duluth News Tribune, said he was surprised at the driver's sheer speed. "When he went by me, it was a blur," Padden told the News. "You get used to seeing people going 65 or 70 and what that looks like. But I've never seen anything like this. It's like a rocket on wheels." Fadden chased the Camaro down eventually, but it took some doing. To catch the Camaro, he pushed his Dodge Charger Pursuit to 135 mph just to get into range so the Camaro could see his emergency lights. The speeding driver was ticketed for careless driving, but may lose his license due to a Minnesota law that gives courts the option of revoking licenses for drivers caught doing more than 100 mph. News Source: WFAA, Duluth News Tribune Weird Car News Chevrolet Dodge Driving Safety Coupe Police/Emergency Performance Sedan camaro ss camaro