1951, 1952, 1953 Chevy 3100 Truck Frame on 2040-cars

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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Chevy might've pulled out of NASCAR if it weren't for new Gen 6 car

We've been on the fence with NASCAR for some time now. On one hand, it's some of the closest racing anywhere in motorsports, with actual passing and door-handle-to-door-handle action as a matter of course. But on the other, it's become template racing - a personality-driven sport more about the drivers than any sort of loyalty to a particular automaker. The Car Of Tomorrow format really rammed that message home, with a racecar's identity coming down to little more than headlamp stickers slapped on the nose. That's not necessarily a bad thing in and of itself, but we've wondered for some time what's in it for the automakers, who pay big money to stay in a series that has had little increasingly little do with street car sales, let alone innovation.
Apparently General Motors was beginning to wonder the same thing. In a new ESPN report, Rick Hendrick, team owner of Hendrick Motorsports, suggests that GM would have seriously considered leaving NASCAR if it wasn't for the move away from the COT to the new Gen 6 racer. According to Hendrick, GM North America boss Mark Reuss spearheaded the charge away from the 2007 COT and toward a racecar with clearer automaker ties - cars like the new Chevrolet SS racer shown above. Learn more about the fight for a closer-to-production look in the ESPN story at the link.
Now, if we could just get more rear-wheel drive V8 coupes into showrooms....

Junkyard Gem: 1988 Chevrolet Spectrum Sport Coupe

Before General Motors created the Geo brand for cars built or designed by its overseas partners, the Chevrolet Division put its badges on U.S.-market versions of the Toyota Corolla Sprinter, the Suzuki Cultus and the Isuzu Gemini. Those cars were known as the Nova, the Sprint and the Spectrum, and all became Geos starting with the 1989 model year. Today's Junkyard Gem is one of the last Chevy Spectrums ever sold, found in a Denver self-service yard a few months ago. Midway through 1988, the Chevrolet Spectrum abruptly became the Geo Spectrum and was assigned to the 1989 model year. This car was built in May 1988, making it one of the very last of the pre-Geo Spectrums. The Chevrolet/Geo Spectrum was available as a four-door sedan and as a three-door hatchback, from the 1985 through 1989 model years. For 1988 only, a Spectrum Sport Coupe package, featuring some trim upgrades and these rad decals, could be had on the hatchback. This car was essentially identical to its Isuzu-badged counterpart, the I-Mark. In 1988, the MSRP for the cheapest possible Chevy Spectrum hatchback (the stripped-down Spectrum Express) was $6,495, while its somewhat better-equipped I-Mark twin started at $7,439 (that's $17,128 and $19,617 in 2023 dollars). Meanwhile, the base Hyundai Excel hatchback listed at $5,295 and the Yugo GV cost a hilarious $4,199 ($13,963 and $10,941 in today's money). Power came from this 1.5-liter SOHC four-cylinder, rated at 70 horsepower. A turbocharged version with 110 horsepower was available as well. You could get an automatic transmission in the Spectrum, but this car has the base five-speed manual. This car didn't get the optional air conditioning, but at least it has the traditional Isuzu HVAC control icons featuring blow-dried hair and high-heeled dominatrix boots. Just over 170,000 miles on the odometer. Someone installed a pretty good (for the 1980s) Blaupunkt Charlotte CR148 cassette deck in the dash. This was a necessity if you wanted to enjoy full appreciation of the music of the era. The Spectrum is special! It's as slick as city rain. "I didn't spend a lot of money but with my Spectrum it looks like I did." Joe Isuzu mocked Toyota salesmen when pitching the I-Mark. As was nearly always the case during the 1980s, the JDM ads for the same car were much more fun. They should have recreated this commercial with Spectrums.