1946 Chevrolet Chevy Pickup For Restoration on 2040-cars

Auto blog

Opel's own ad shows Ampera-e beating Opels in drag race

The Opel Ampera-e isn't expected to set any world records on a quarter-mile drag strip. But when it comes to crossing a major boulevard, though, the European version of the Chevrolet Bolt electric vehicle will more than hold its own, potentially scaring inattentive pedestrians everywhere. According to a 35-second video posted by General Motors' Opel division, at least. Opel set up the Ampera-e against four other small-and-sporty vehicles, including racing versions of the Opel Adam and Opel Astra as well as stock versions of the Opel Insignia and Corsa (what, you expected a Corvette to be in there?). With the EV's off-the-line torque as a selling point, Opel showed the Ampera-e beating the other vehicles in a 30-meter (100-foot) drag race. Of course, the video also shows the EV getting passed by some of the others soon after, but the point was made. Opel doubled down by adding the tagline "Fun to Drive" at the end of the video. While Opel hasn't revealed the single-charge range of the Ampera-e, it should be roughly the same as the Chevrolet Bolt, which will be about 200 miles. In addition, the Ampera-e, like the Bolt in the US, will get 200 horsepower from its electric motor, and will be able to go from 0 to 60 miles per hour in less than seven seconds. The Ampera-e will debut at the 2016 Paris Motor Show later this month. General Motors said in February that Europe would get the Ampera-e by next year. Opel had previously used the Ampera name with the Euro version of the Chevrolet Volt extended-range plug-in. Related Video: News Source: Opel/YouTube via Green Car Reports Green Chevrolet GM Opel Electric opel ampera-e ampera-e

Nissan Leaf hits 3,000 sales in July, Chevy Volt climbs over 2,000

It was a good sales month for both the Nissan Leaf and the Chevy Volt, with the two 'elder statesman' plug-in vehicles reaching numerical milestones in July. The Leaf sold 3,019 units and the Volt crossed the 2,000 sales level for the first time in 2014, hitting 2,020 sales. With Tesla also announcing it is delivering around 2,500 Model S EVs a month (but that's globally, compared to the US-only numbers for the Volt and Leaf we're talking about here) and Ford's plug-in vehicles selling well, we are certainly in a golden moment for EV sales. The Volt was a bright spot for the Bowtie brand last month. For the Volt, the 2,020 units sold represents a 13 percent increase from July of 2013 even thought year-to-date sales are down 8.7 percent this year compared to last year. Overall, total Chevrolet deliveries for July 2014 were up eight percent compared to 2013, so the Volt was a bright spot for the Bowtie brand last month. On the Leaf front, this is only the second time that the EV has sold more than 3,000 units in a month (the other being in May of this year). The year-over-year increase for the Leaf was 62 percent in July and represents the 17th straight month of record sales, as Nissan is more than happy to report each month. Overall, Leaf sales are up 34.6 percent, year-to-date, and Nissan's director of Leaf sales and infrastructure, Brendan Jones, said in a statement that a free public charging incentive was responsible. "Since we launched the No Charge to Charge promotion in the first 10 markets, we've seen a surge in Leaf sales in those areas. Leaf sales in the northeastern US are also picking up with new tax incentives for Massachusetts and Maryland residents." With No Charge To Charge set to expand to 25 markets over the next year, we expect Leaf sales to continue to grow. We will have our monthly look at all green car sales available soon, so stay tuned. Green Chevrolet Nissan Electric PHEV ev sales

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")