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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Recharge Wrap-up: Chevy Volt's new, improved powertrain; Inabikari wants to build Tesla Model X fighter

We knew the 2016 Chevrolet Volt's new powertrain would provide more range, but we didn't know how much. According to GM's Executive Director Larry Nitz, it is about 12 percent more, overall. "I can't think of a powertrain we've re-engineered more extensively within a five-year period than this one," he said. The battery, electric drive system and gasoline generator have all been reworked to allow for an overall driving range of up to 425 miles, with electric range speculated to reach 42 miles or more. The new Volt will also benefit from 20 percent quicker low-end acceleration, weight reductions and improvements in NVH. Read more at Hybrid Cars and at the SAE website. Hyundai's FCEV research and development boss, Dr. Sae-Hoon Kim, is optimistic about the future of hydrogen mobility in Japan. With the Tucson Fuel Cell already in production ahead of Toyota's FCV, Hyundai has a foothold in the hydrogen car scene. Kim believes that since the Fukushima disaster, Japan's attitudes toward energy make it friendly to a growing hydrogen economy. He also says that hydrogen won't be limited to Hyundai, with Kia getting all the battery EVs. "Both types are for both companies," Kim says. "For the moment, volumes are small and it is not wise to have Hyundai and Kia competing." Read more at Just Auto. The Latvian/German startup Inabikari is using crowdfunding to build an electric crossover for Europe. The Rev.01 EV hopes to compete with Tesla's upcoming Model X with a range of over 400 miles and a five-second 0-60 time. The group currently is trying to raise initial funds through an Indiegogo campaign, with hopes of more investment in the future and sales beginning in 2017. See the video below, and read more at Hybrid Cars and at the Inabikari website. Fuel economy and emissions regulations could lead to some interesting design changes to automobiles. The World Light Duty Test Procedure, set to replace the New European Driving Cycle in 2017, will push automakers to find new ways to reduce drag on their vehicles. For better aerodynamics, we could see traditional side-view mirrors replaced by cameras that display what they see on screens inside the vehicle. Another likely change will be the introduction of smaller, narrower wheels. Improving the average drag coefficient from 0.32 to 0.20 could reduce CO2 emissions by as much as 20 percent. Read more at Automotive News Europe.

Recharge Wrap-up: Chevy Volt CarPlay video, Tesla Supercharger importance

A video demonstrates Apple CarPlay on the touch display in the next-generation Chevrolet Volt. The Volt's eight-inch (bigger than an iPad Mini) capacitive display is capable of putting Siri and your iPhone apps and right at your fingertips. It's "the best CarPlay display I've seen," says the user in the video. In case you're not in the market for a new Volt, 9to5Mac offers some of its favorite aftermarket CarPlay screens. See the video above, and read more at 9to5Mac. A single Supercharger can make a big difference in the life of a Tesla owner. Teslarati's Electric Jen talks about purchasing a Model S, being assured by both Tesla employees and the map of planned Supercharger sites that one would be built along an important route for her. With the construction being pushed back, it made visiting family tricky. "As if owning such a grand car isn't embarrassing enough, asking for a ride to drop off and pick up said car because you can't make it home without charging really made me feel awkward," she says. "You see, one single charging location can mean the world to some people," Jen adds. Read the whole article at Teslarati. Tesla once had considered creating mobile range extender trailers for the Model S. Elon Musk touched upon the abandoned idea during his visit to Paris. While Tesla ultimately dismissed the concept, Nomadic Power has taken the opportunity to hitch their product onto the Tesla brand. "We are delighted, that Tesla Motors' CEO Elon Musk is thinking about a concept like ours for even more extending the range of the Tesla models," says Nomadic Power's CEO Manfred Baumgaertner. He adds, "This confirms our approach to build a long distance mobility provider for all electric vehicles on the market." If you say so, Baumgaertner. Read more from International Business Times, and in the press release below. Renault is giving its EV batteries a second life through Connected Energy's E-STOR. When the batteries have degraded to the point that they're no longer suitable for use on the road, they still have a significant capacity that can be used for other purposes. Still useful for stationary storage, they can be used to support charging sites in order to allow for faster charging. The stationary batteries can charge slowly at the site, but then offer up the juice in a hurry when it's needed for a vehicle. Read more from Renault.