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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2016 Chevy Volt arrives with 50-mile EV range, 41 mpg [w/ video]

Let's start with the numbers. The 2016 Chevy Volt will have an all-electric range of 50 miles from a new, 18.4-kWh lithium battery. It will get 41 miles per gallon (combined) once the battery runs dry and have 102 MPGe. Oh, and it has five seats, sort of. To compare, today's four-seat 2015 Volt has a 38-mile range from a 17.1-kWh battery in a powertrain that offers 37 mpg and 98 MPGe. So, across the board, there are notable improvements. Now that that's out of the way, let's talk story. General Motors will unveil the new Volt at the Detroit Auto Show later today, but it's been talking about how this new version – the first major plug-in hybrid vehicle to get a serious redo in the modern era – was crafted with reams and reams of data from first-gen Volt customers. At a preview event for journalists last week, GM executive chief engineer Pam Fletcher told Autoblog that these owners "gave us the recipe" to make the second-gen model. At the top of the request list was more range (check), more "fun-to-drive" behavior (check?) and a smoother and quieter experience (we'll assume a check here, given that the new 1.5-liter four-cylinder – the first North American application of this new engine family – should offer more power with less noise than the previous 1.4-liter, four-cylinder powerplant). Other customer-driven changes in the new Volt include a different place to store the charging cable (in the side of the trunk instead of under the load floor) and a new brake system with improved blended regenerative braking feel as well as driver-selectable regen levels. The requested 50-mile range comes from a new, lighter battery that has increased capacity from fewer cells (192 vs. 288) and a simplified control architecture. Along with the new battery, the electric drive unit is a two-motor deal that is up to 12 percent more efficient and 100 pounds lighter, while also being "tremendously smaller," notes Fletcher. It offers 294 pound-feet of torque and a maximum 149 horsepower of "motoring power" delivered to the wheels. GM says it has worked hard to reduced the amount of rare earth materials in these motors, and one of them doesn't use any at all. The new powertrain offers improved acceleration times, as well. The 2016 Volt can go from 0 to 60 miles per hour in 8.4 seconds, a seven-percent improvement, while the 0-30 mph time has been improved by 19 percent, down to 2.6 seconds. The new Volt is more conventional looking, but certainly not completely ordinary.

Honda, Chevy reveal low-drag speedway aero for Indy 500

As the two automakers currently participating in the IndyCar Series, both Chevy and Honda were invited this year not only to provide engines to the teams on the starting grid, but to develop their own aerodynamics packages as well. Both revealed their designs for the road-course races a few months ago, but with the Indy 500 approaching at break-neck speed, they've now unleashed their aero approaches for speedways. Both are based on the Dallara DW12 chassis introduced to the series a couple of years ago, but sacrifice some of their downforce at the altar of speed. And you can tell as much from looking at them: both Honda (above) and Chevy (below) have streamlined their designs, with single-plane front wings, lower-profile rear wings and fewer winglets on the body and around the wheels in between. The idea is to allow the cars to reach higher top speeds with less drag, while offering the necessary amount of downforce for the banked turns. With the four opening road-course rounds complete, teams using either automaker's equipment will keep the existing aero kits on their cars for the Grand Prix of Indianapolis on the infield course next week, then switch to the speedway package for the Indianapolis 500 later this month. Then it'll be back and forth for the rest of the season as the circus switches between road courses and speedways. Honda Unveils 2015 IndyCar Super Speedway Aero Kit Apr 30, 2015 - SPEEDWAY, Indiana - To be used at the Indianapolis 500 - Manufacturer seeking 11th Indianapolis 500 victory since 2004 - First public running to take place Sunday at Indianapolis Honda today debuted the "Super Speedway" aero kit of aerodynamic upgrades and components its teams will use at this year's 99th running of the Indianapolis 500. The Honda Super Speedway Aero Kit, produced by Honda Performance Development, Honda's racing arm in North America, includes a variety of individual aerodynamic components fitted to the existing Honda-powered Dallara Indy car chassis. All are intended to give Honda's six Indy car teams – encompassing a potential 17 '500' entrants - the ability to maximize performance at the 2.5-mile Indianapolis Motor Speedway oval and other large ovals ( over one mile in length) on the 2015 Verizon IndyCar Series schedule. "We're excited to unveil our Super Speedway aero kit, the newest element in this era of enhanced manufacturer competition in the Verizon IndyCar Series," said Art St. Cyr, president of HPD.