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2014 Chevrolet Corvette Stingray priced from $51,995*

After months of speculation, Chevrolet has finally revealed the official starting price of the 2014 Corvette Stingray. The base MSRP for the 450-horsepower Stingray Coupe will be $51,995, while the Stingray Convertible will go for $56,995 (*both prices include a $995 destination fee). This means that the price increase from 2013 to 2014 is just $1,400 for the coupe and $2,395 for the convertible - pretty modest increases considering the upgrade in specifications. Of course, neither price accounts for the sort of dealer markup that might grace early C7 window stickers, especially since less than a third of all Chevrolet dealers will be allocated Corvette models to sell at the car's launch.
Now, these prices are for the base car, so if you're wondering how much a fully loaded Stingray will run, Chevy has given us a good indication of that as well. The coupe we saw on display at the Detroit Auto Show (shown above), for example, would run $73,360 including options such as the $2,800 Z51 Performance Package, $2,495 competition sport seats and the $1,795 Magnetic Ride Control option - just to name a few. Stepping up to the 3LT trim level that brings a full leather interior will run an extra $8,005 over the base price.
While $20,000 in options may seem like a lot, this "as-tested" price still has the C7 competitively priced against rival coupes like the Porsche 911 and Nissan GT-R. Speaking of price comparisons, Chevrolet also points out that the C7 Stingray Z51 costs $2,200 less than the C6 Grand Sport while delivering better acceleration (0-60 mph in less than four seconds) and improved track performance (including more than 1 g in cornering).

Recharge Wrap-up: Ford steals Best Green Brand spot from Toyota, EV buyer survey goes online

Chevrolet is one of the Top Global Green Brands of 2014, according to brand consultancy firm Interbrand. Chevy ranks number 32 on the list, which cover brands across a wide variety of segments. The report measures brand perception and brand performance, and the gap between the two is small for Chevrolet. "The company is not only actively demonstrating its environmental commitment," says Interbrand CEO Jez Frampton. "It's communicating those efforts in an authentic way that resonates with customers." Chevrolet cites its Spark EV, Volt and Cruze models as reason for its green cred. This is the first time Toyota didn't take the top spot. Being 32nd is good and all, but other automotive brands ranked much higher than the Bowtie. Ford, Toyota, Honda and Nissan took the top four spots in the report, respectively, with BMW, Volkswagen and Mercedes-Benz all besting Chevrolet. The big takeaway here is that Ford topped the list. In the Top Global Green Brand list's four-year history, this is the first time Toyota didn't take the top spot. Ford was second on the list last year, and 15th in 2012. "Ford embodies everything the business of the future must be: efficient, visionary, flexible, adept at problem-solving, cooperative, and focused on creating shared value," Interbrand says on its website. "From unveiling a first-of-its-kind solar-powered vehicle, the C-MAX Solar Energi Concept, to partnering with peers across sectors to do the seemingly impossible - like creating bio-plastic out of tomato fiber with Heinz-Ford is showing us what's possible." It bears mentioning that Ford's most recent MPG adjustments came after the study was conducted. Ford is also making the news for its 1.0-liter EcoBoost engine earning International Engine of the Year for the third straight year. Awarded Best Engine Under 1.0 Liter, the turbocharged three-cylinder motor earned high praise from judges. "This year's competition was the fiercest yet, but the 1.0-liter EcoBoost continues to stand out for all the right reasons – great refinement, surprising flexibility and excellent efficiency," said International Engine of the Year co-chairman Dean Slavnich. "The 1.0-liter EcoBoost engine is one of the finest examples of powertrain engineering." The 123-horsepower engine powers the Fiesta 1.0-liter EcoBoost, and will be available in a version of the Ford Focus in the US later this year. See more about the award in the press release, below.

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.