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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

The Volt Dance had precedent; meet the Chevy Footlockers

Marketing in the auto industry can get weird sometimes – really quite bizarre, in fact. For example, remember the Chevy Volt dance from the 2009 Los Angles Auto Show? If not, a group boogied to a song about the electric car, and it was every bit as awkward (and hilarious) as that sounds. In fact, that innocent bit of promotion lives in infamy, as some pundits grabbed hold of it during General Motors' bailout and asked why America's tax dollars were going to such things. The Chicago Auto Show has been digging through its vault of vintage videos, and it has come up with something that might actually be worse than that Volt-themed routine. They're called the Chevy Footlockers, and they're a dance troupe somehow promoting the Cavalier at the 1988 Chicago show. The connection between the car and their routine is unclear, but it's gloriously cheesy in a Chippendales-meets-AC Slater sort of way. Also, there are props towards the end, but we aren't going to spoil them for you, because you just have to watch for yourself. As a bonus, there's another (brief) clip below showing a female dance group with the Geo Tracker at the '91 Chicago show, and they sing, too. Scroll down to watch both of these oddities. News Source: ChicagoAutoShow via YouTube [1], [2] Marketing/Advertising Chicago Auto Show Chevrolet GM Classics geo

2019 Chicago Auto Show photo gallery: All of the grilles

Do you like trucks? How about grilles? Like really big, shiny, chromey, in-your-face, could-be-made-by-Broil-King grilles? Well, the Chicago Auto Show is the place to be. Traditionally known as the truck show of the annual auto show circuit (at least those covered by national media), Chicago has what seems like a small national park's worth of acreage devoted to both consumer and commercial trucks. From humble extended cab Ford Rangers to a mammoth F-650 with cherry picker sprouting from its aft quarters, there's bound to be a truck for everything. And they all have grilles. So above is our gallery devoted to them, because hell, why not? Should you want to know about the trucks attached to those grilles, check out our coverage below. Heavy Duty Trucks 2020 Chevrolet Silverado HD revealed, tows 35,500 pounds 2020 GMC Sierra HD revealed, has more subtle looks than Chevy sibling 2019 Ram Heavy Duty trucks get new face, 1,000 pound-feet of torque 2020 Ford F-Series Super Duty revealed, adds massive gas engine Full-Size Trucks Read how all of the full-size trucks compare to each other 2019 Chevrolet Silverado First Drive 2019 Chevrolet Silverado 2.7L Turbo First Drive 2019 GMC Sierra First Drive 2019 GMC Sierra AT4 First Drive 2019 Ram 1500 Laramie Quick Spin Review 2019 Ram 1500 eTorque Drivers' Notes Review 2019 Ford F-150 2.7L EcoBoost Quick Spin Review 2018 Ford F-150 King Ranch Power Stroke Diesel Review Related Video: Featured Gallery 2019 Chicago Auto Show: All of the grilles View 40 Photos Chicago Auto Show Chevrolet Ford GMC RAM Truck chevrolet silverado