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Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

Expect greater differentiation in GM's next-generation SUVs

General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts - and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.
That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.

Junkyard Gem: 1986 Chevrolet Sprint Plus

General Motors sold second- and third-generation Suzuki Cultuses with Geo or Chevrolet Metro badging in the United States from 1989 through 2001 model years, and we've all seen plenty of those cars on the street over the years. The first-generation Cultus was sold here as well, with Chevrolet Sprint badges, and I've found a rare example of the Sprint five-door hatchback in a Northern California car graveyard. The Chevy Sprint first appeared on the West Coast as a 1985 model, then became available everywhere in the United States for the 1986 through 1988 model years (in Canada, it was sold as the Pontiac Firefly). It was available here as a hatchback with three or five doors; for 1986 only, the five-door was badged as the Sprint Plus. Soon enough, The General would be selling many more Asian-built cars with Detroit badges here. Isuzu I-Marks were sold as Chevrolet/Geo Spectrums starting in the 1986 model year, while Daewoo provided the Pontiac LeMans two years later. Under the hood, a 1.0-liter three-cylinder rated at 48 horsepower. The five-door Sprint cost $5,580 in 1986, which was $200 more than the three-door (those prices would be $15,445 and $14,891 in 2023 dollars). I've documented seven discarded Sprints prior to this one (including an extremely rare Turbo Sprint), and all of them were three-doors; we can assume that price was the most important factor for Sprint buyers. Gasoline prices were crashing hard during the middle 1980s, but memories of gas lines and odd-even-day fuel rationing from 1979 remained strong. What cars competed with the '86 Sprint on sticker price? Well, there was no way to undercut the hilariously affordable (and terrible) Yugo GV, which cost $3,990. The much bigger (but still pretty bad) Hyundai Excel listed at $4,995, while Toyota would sell you a sturdy (but zero-fun) Tercel starting at $5,448. Even the wretched Chevy Chevette — yes, it was still available in 1986 — cost $5,645. The original buyer of this car was willing to shell out an extra $395 to get an automatic instead of the base five-speed manual. That's about $1,093 in today's money. This car must have been slow. By the end, the doors were held shut with duct tape, but it still stayed alive until age 37. 53 miles per gallon on the highway! It does everything. The camels of the highway.